Inside Asian Gaming

IAG OCT 2020年10月 亞博匯 66 TECH TALK A s businesses around the world continue to navigate the challenges of COVID-19 and its impact on day to day life, Aristocrat has ensured it stays focused on its people and customers. The global pandemic has changed the way Aristocrat operates, and the company knows it needs to be agile and responsive to the changing needs of customers to ensure it can continue to build a thriving industry we can all be proud of. In response to the changing industry landscape and the need to do things differently, Aristocrat introduced “Aristocrat Assist” – a global program designed to help its customers through the journey to recovery. This program was designed to expedite the business rebound of Aristocrat’s customers, helping to ensure swift business continuity so they were ready to reopen their doors to patrons when the time was right. This partnership program focused on ensuring that Aristocrat could assist its customers across the four buckets of: Product Assist, Insights Assist, Marketing Assist and Commercial Assist. Throughout the uncertainty, Aristocrat continued to do what it does best – delivering and refining its powerhouse game portfolio. Product Assist showcased a robust long-term roadmap for the years to come, giving confidence to customers that there were options available when they were ready. Aristocrat’s current portfolio is the strongest it has