Inside Asian Gaming

IAG AUG 2020年8月 亞博匯 81 特寫 from the back end and platform through to the front end and player acquisition strategy. BB: Do you see crossover between the land-based and online gaming industries becoming more common in the future, and in what way? JK: One thing this global situation has shown us all is the potential and support that a digital offering can provide across many verticals, including gaming. The landscape for casinos has now changed and operators will be looking at their reopening strategy, and also their strategy for the future to accommodate the new world. At GiG, we are specialists in taking land-based operators online for the first time. We use a combination of our business-to-business assets and our business- to-consumer knowhow to offer our clients turnkey solutions from hardware to software to operations. Having a complete approach in both the online and offline world allows the operator to be ever accessible to their customers, and with GiG’s omnichannel solution this is delivered seamlessly. BB: To what extent has the demand for rapid data management grown in recent times and why? JK: We are seeing the demand for real-time reporting become an increasingly regular requirement. This is due to the potential for improvements that real- time data can enable in areas such as responsible gambling, where for example our real-time data solution allows the operator to offer customers a better service than that of their own data warehouse. For example, if an operator is tracking new deposits, our real-time data platform allows them to identify immediately if a player is depositing funds out of alignment. Ultimately the scope of information that 責任博彩功能，監控異常行為並建立雙向（實體/線上）的交叉營 銷計劃，從而幫助他們留住客戶。借助GiG Logic，我們可以為運營 商提供無與倫比的細分水平。 我們的無縫全渠道解決方案是在充分考慮了玩家體驗之後 建立的，並允許我們的運營商（包括賭場和體育館）能夠提供一種 無縫對接線上及線下世界的解決方案。 BB：為何貴公司希望進軍澳門等亞洲市場呢？ JK： 我們一直關注世界各地監管的發展，並尋找機會，從而讓我們 能夠為現在的實體運營商的數字化轉型提供支持。 正如我們已經在世界其他地區（例如美國）所看到的那樣，亞 洲及其市場（如澳門）擁有完善的實體博彩產業，隨著監管制度的 發展，隨著時間的推移，它們很可能會尋找機會推動產品的多元 化。 我們相信，當運營商開始其數碼化之旅時，我們有能力為他 們提供（技術）支持。我們在提供卓越的數碼服務方面頗具經驗， 我們的客戶不僅包括線上運營商，也包括像美國的Hard Rock及 紐西蘭SkyCity等這樣的實體客戶。 BB：如您所說的，整個亞洲很大程度上都是實體的市場。GiG可以 為這些實體運營商提供哪些服務？ JK： 我們為實體運營商提供技術和經驗，從而推動他們從後端和 平台到前端及玩家吸引策略的數碼化轉型。 BB：您認為未來實體和網絡博彩行業之間的互動會越來越普遍 嗎？會以甚麼方式發生呢？ JK： 當前的全球局勢向我們表明了一件事，就是數碼產品的潛力， 及其可為包括博彩遊戲在內的許多垂直領域提供支持。賭業的未