Inside Asian Gaming

IAG AUG 2020年8月 亞博匯 79 特寫 Ben Blaschke: Nice to speak to you James. Let’s start by explaining to our readers the background of GiG and the services the company provides? James King: GiG is a technology company working in the gaming space offering online casino, sports betting and lottery solutions along with a wide range of managed services to both digital only as well as offline/retail customers. Our platform also offers land-based operators one of the best omnichannel solutions bringing together the online and offline worlds through shared wallets and loyalty systems providing the player with a seamless experience. Our fully scalable and efficient platform solution enables operators to reduce operational costs and complexities through automation, while being fully agnostic and allowing the operator to pick the content and services specifically for their audience. BB: What is different about GiG? Can you explain what makes the GiG platform unique? JK: Everything we build is about providing the best customer experience, every time. That is why we created a mobile-first industry-leading iGaming and sports betting platform. Our platform is an agnostic solution that can be integrated with any third-party system. This provides operators with the power of choice of who they want to work with, ensuring they have the best solution for their market and their needs. Our real-time data solution allows our partners to access, collect and present data such as responsible gaming data and information on-demand and in real-time, via an easy to use interactive, self-serve dashboard. Not only does it allow operators to blend custom reports into their back office, but it enables them to identify high value customers, complete with brand insights – all in just a few seconds. When combined with our unique real-time rules engine, GiG Logic, operators can identify particular players and deliver tailored messages and actions 本思齊（BB）：很高興和您對話，James，不如讓我們首先談談GiG 公司的背景及其提供的服務吧？ James King（JK）： GiG是一家專注博彩領域的技術公司，致力 於為線上數碼用戶以及線下/零售客戶提供在線賭場、體育博彩 和彩票解決方案，以及廣泛的託管服務。我們的平台還為實體運 營商提供了最佳的全渠道解決方案之一，通過共享錢包和會員系 統，將線上及線下兩個世界結合在一起，為玩家提供無縫的體驗。 在GiG，我們所建立的一切都是為了每次都能提供好的用戶 體驗。這就是我們為甚麼打造了這個行業領先的移動先導網絡博 彩及體育博彩平台，這個平台能夠因地制宜，並且可與任何第三 方系統集成。 我們完全可擴展及高效的平台解決方案，能夠令運營商通過 自動化降低運營成本和運營難度， 允許運營商可以悄無聲息的為其用戶有針對性地推送內容 和服務。 BB：您能解釋一下GiG與眾不同之處及原因嗎？ JK： 我們所打造的一切都是為了每次提供最好的用戶體驗。這就 是為甚麼我們創建了這個行業領先的以移動為先導的網絡博彩 及體育博彩平台。 我們的平台能夠因地制宜，可與任何第三方系統集成。這就 為運營商提供了選擇合作對象的權利，從而確保他們能夠找到適 合其市場和需求的最佳解決方案。 我們的實時數據解決方案允許我們的合作夥伴通過一個易 於使用的交互式、自助式儀表板，按需要實時的訪問、收集和展示 數據，譬如負責任博彩的數據和實時資料。它不僅允許運營商能 夠將自定義報告連入後台，而且使他們能夠在短短幾秒鐘內即能 識別出高價值客戶。 與我們特有的實時規則引擎GiG Logic結合使用時，運營商可 以識別特定的玩家，並向他們直接推送定制的消息和操作。 Logic 還允許我們的合作夥伴可以量身定制玩家流程、防欺詐規則及負