Inside Asian Gaming

IAG AUG 2020年8月 亞博匯 56 FEATURES especially in Asia, has its own challenges and varies from market to market. With regards to slots, we’ve already seenanemerging trend of increased performance in Australia for SG’s legacy game titles since re-openings have commenced. This includes some of the original titles from the Lock It Link series, the Happy Chance and Jin Ji Bao Xi game ranges as well as our popular $1 games such as the Drifting Sands franchise. I expect to see similar results for Asia, in which I believe we’re well positioned as we have some existing high performing product families across the region to leverage from. BB: Has COVID-19 significantly changed the product development plan? CL: While we haven’t significantly changed our product development plan, we’ve made changes to strengthen our portfolio to capitalize on the expected future growth across Asia. This includes gaining greater access to our global content streams to boost our regional product portfolios. BB: Of course, trade shows have long been a key opportunity for suppliers to showcase their new products to buyers. How have you managed without having these same opportunities in 2020? CL: Over the past couple of months, we have conducted a significant amount of virtual product presentations and updates for our regional customers which has actually proven very effective. I do see us doing this a lot more in the future as well even when the travel restrictions are lifted. BB: How about innovation? Has the SG Asia team been actively looking at products that can work for both operators and players during this “new normal?”