Inside Asian Gaming

IAG AUG 2020年8月 亞博匯 44 COLUMNISTS 參量標準 Metric 忠誠賭客 Loyal patron 非忠誠賭客 Disloyal patron 備註Notes Patron particulars 賭客特點 First rating date 首次測量日期 1/1/17 1/1/17 Most recent rate date 最後一次測量日期 1/12/19 26/10/19 No. of days active (club tenure) 活躍日數 (俱樂部任期) 1,094 days 1,094 days Days since last visit 自上次到訪以來的日數 30 days 66 days Total spend 總消費金額 91,000 88,700 Nearly same spend 消費金額近乎一樣 No. of rated play days 獲測量的賭博日數 20 20 Same days played 賭博日數相同 Frequency measures 頻率測量標準 Avg. days between trips 每次到訪相距的平均日數 53 53 Avg. frequency is the same but… 平均頻率一樣但 ⋯⋯ Measure of frequency variation 頻率變化量度 15 26 ... the disloyal patron has variation 2x larger …非忠誠賭客的 頻率變化為兩倍 Days between trips - upper range 每次到訪相距的日數 (上限) 66.1 88.4 Disloyal is irregular visitor with a wide range of days between visits. 非忠誠賭客不是常 客,與上次到訪所 相距了頗多天數 Days between trips - lower range 每次到訪相距的日數 (下限) 41.9 25.5 Spread between upper and lower ranges 上限與下限的差距 24.2 62.9 Daily spend measures 每日消費測量標準 Life to date spend per day 迄今為止的每日消費 4,550 4,440 Very similar spend per day… 每日消費金額大致 相同⋯⋯ Median spend per day 每日消費中位數 4,640 4,970 Spend per day variation 每日消費變化 1,310 2,570 …as with frequency, disloyal patron has 2x more volatility ⋯⋯至於頻率方 面,非忠誠賭客的 波幅為兩倍 Spend per day - upper range 每日消費 (上限) 6,070 7,670 Disloyal has a wider band ; loyal is more consistent 非忠誠賭客差異很 大,而忠誠賭客行 為模式較為一致 Spend per day - lower range 每日消費 (下限) 3,130 900 Spread between upper and lower ranges 上限與下限的差距 2,940 6,770 EXHIBIT 1 圖表一

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