Inside Asian Gaming

IAG APR 2020年4月 亞博匯 85 Our philosophy is to act in three ways, by complying with the rules, empowering players and improving over time. 我們的理念是通過以下三種方式行事，即遵守規 則、為玩家充權及不斷地取得進步。 專題 本思齊：請你解釋一下負責任博彩的重要性，以及盛世・貴族在推 廣負責任博彩方面擔當著怎樣的角色？ Harry Ashton: 推動負責任博彩是盛世・貴族的基本責任之一， 也是我們履行使命，即透過遊戲的力量為生活帶來歡樂，以及表 達我們價值觀的主要形式。我們認為確保業務能夠持續增長的同 時，推廣受大眾歡迎、可持續發展的遊戲產業，也是至關重要的。 本:我們留意到盛世・貴族特別視負責任博彩為「負責任博彩玩法」 ，這背後有甚麼見解呢？ HA: 上個財政年度，盛世・貴族超過三分之一的收益來自非博彩數 碼遊戲。我們採用「負責任玩法」這詞彙，是因為我們的承諾適用 於整個業務乃至我們所做的一切。 本: 盛世・貴族所提倡的負責任玩法的「三大支柱」是甚麼？ HA: 我們的理念是通過以下三種方式行事，即遵守規則、為玩家充 權及不斷地取得進步。 不論是數據保護、私隱和數碼平台規則，還是實體業務的許 可和遊戲法規，盛世・貴族都致力遵守這些法規，設計的產品亦符 合我們的價值觀。我們的遊戲旨在為廣泛玩家提供出色的娛樂體 驗，並從設計和功能的角度滿足所有需求。 encourage our industry to be open and proactive in responding to community concerns about responsible gameplay. We also advocate and adopt best practice standards in our own business. Plus we invest in responsible gameplay product innovation and we also contribute financially to research done by the likes of the University of Sydney Gambling Research and Treatment Clinic and the US National Council on Responsible Gambling. BB: What sort of employee training does Aristocrat invest in regarding RG? HA: Our mandatory staff training will launch later this year. It’s based around a series of engaging videos and includes questions to ensure people absorb the content. Everyone will be required to do the training, including the CEO and leadership group. BB: How far has the science behind responsible gaming come over the past, say, 10 years (or longer)? HA: We don’t profess to be experts in the “science behind responsible gaming” but we do try to stay across developments in this space through subscriptions and attending conferences such as the National Association of Gambling Studies Conference in Australia. It’s a complicated and continuously evolving area. We’ve also sought to understand these issues by spending time with academic institutions such as the Sydney University Brain and Mind Centre and the University of Nevada Las Vegas (UNLV). One area that we’ve noticed over the past 10 years is that there has been a gradual shift towards gambling being looked at through a “public health” lens. Instead of focusing attention on treating those impacted by excessive gambling the public health approach also aims to look at prevention and promoting wellbeing. We believe that industry has an important role to play in promoting responsible gameplay, even under the public health model. We’re doing this by promoting player education, empowerment and choice via our responsible gameplay program. BB: What sort of interaction does Aristocrat havewith its venues in terms of developing or implementing effective RG programs? HA: Aristocratworksthroughour industryassociations, collaborates with peak bodies and engages with our customers and venues where relevant. Obviously,