Inside Asian Gaming

IAG APR 2020年4月 亞博匯 69 日本 Base Florida, USA 基地 美國佛羅里達州 Key properties • Seminole Hard Rock Hotel & Casino Hollywood • Hard Rock Hotel & Casino Atlantic City 主要物業 • Seminole Hard Rock Hotel & Casino Hollywood • Hard Rock Hotel & Casino Atlantic City Prospective location(s) Hokkaido 潛在地點 北海道 Key people • Ed Tracy (CEO, Asia) • Ado Machida (President, Hard Rock Japan) 主要人物 • Ed Tracy（亞洲行政總裁） • Ado Machida（Hard Rock Japan總裁） HARD ROCK PROS • Globally recognized brand name • Highly respected Japan CEO Ed Tracy has decades of global experience including a stint in Macau as CEO of Sands China Ltd CONS • Target destination of Hokkaido has withdrawn from Japan’s IR race The gaming part of the Hard Rock empire has been keen to expand beyond the US for years. Hard Rock significantly boosted their international credentials in 2017 when they hired the much-admired former CEO of Sands China, Ed Tracy, as CEO of their Japan entity, Hard Rock Japan, and charged him with responsibility for exploring possible global expansion. Hard Rock had declared its interest in bidding for a Japanese IR in Hokkaido, even going so far as to open an office in Tomakomai, Hokkaido. Despite Hokkaido Governor Naomichi Suzuki in November last year officially announcing the prefecture’s withdrawal from the race, a Hokkaido-based IR remains a popular concept with local business groups. Rumors of a resurrection of the bid persist, so it might not be time to run a line through Hard Rock’s name just yet. In December Hard Rock Japan President Ado Machida confirmed Hard Rock remained an official partner of the Hokkaido Consadole Sapporo soccer team and would continue their sponsorship of the Sapporo Snow Festival. He also told IAG , “We will continue our efforts for a future IR bid in Hokkaido.” 優 • 國際知名品牌 • 其備受尊敬的日本首席執行官Ed Tracy 具有數十年的全球經驗，包括曾在澳門 擔任金沙中國首席執行官 缺 • 其目標地北海道已經宣佈退出日本IR 道 多年來，Hard Rock一直渴望將其博彩 領域拓展至美國境外。2017年，Hard Rock聘 請了金沙中國前首席執行官Ed Tracy出任其 日本公司Hard Rock Japan的首席執行官， 委任他探索全球擴張的可能性，此舉大大提 供了他們的國際聲譽。 Hard Rock曾宣佈有意競標北海道的日 本IR，甚至在北海道的苫小牧市開設了一個辦 事處。 儘管北海道知事鈴木直道在去年11月正 式宣佈北海道將退出IR賽道，但當地商界團體 仍不想放棄擁有IR的理想。有關重新競標的 傳言仍在流傳，所以現在暫不將Hard Rock名 字劃去。去年12月，Hard Rock日本總裁Ado Machida確認Hard Rock仍是北海道札幌岡薩 多足球隊的官方合作夥伴，並將繼續贊助札幌 冰雪節。他當時告訴《亞博匯》：「我們將繼續為 未來在北海道打造一間IR而努力。」