Inside Asian Gaming

IAG APR 2020年4月 亞博匯 32 COVER STORY “The world will have changed post COVID-19,” Clayton explains. “Gaming operators are members of a global community and central to the local community in which they operate. Actions taken by each resort and gaming operator during a crisis are judged immediately through social media and news channels. “Gaming companies and resort brands are beacons during a crisis and this is much more than simply being local employers. Pride in resort brands is significantly enhanced when witnessed as having values that are consistent with being caring and inclusive. “Successful resort brands go that extra mile in protecting their employees, supporting local communities and putting longer term brand health ahead of short term profits.” 賭場度假村營運效率，實現成本效益，同時還可以更加詳細的 去研究客戶，以提高面向客戶方面的營運效率，尤其是在競爭 可能加劇的情況下。」 Clayton表示，新冠疫情最終將不僅檢驗營運者的財務決 心，還將檢驗他們所堅持的價值觀——後者於澳門六大博企而 言尤為重要，因為他們正在準備迎接下一個重大挑戰：澳門賭 牌的重新競投。 「疫情之後，世界將不復如是。」Clayton解釋道。 「博彩營運商是全球社區的一員，亦是其營運地所在的 當地社區的中心。每一家綜合度假村及博彩營運商在危機期 間的所作所為，都會立刻通過社交媒體及新聞報道被評判。」 「在危機時期，博彩公司及度假村品牌不應僅僅是僱主， 而應是燈塔。當人們看到該度假村品牌價值與其所展現的關 懷度及包容度相一致時，他們的自豪感會油然上升。」 「成功的度假村品牌當將保護僱員、支持本地社區及長 期的品牌健康置於短期利潤之上。」