Inside Asian Gaming

IAG MAR 2020年3月 亞博匯 79 特寫 為本的方式確保措施能夠處理任何特定的問題。其他市場亦能夠 得知原來是有一種可以達成此事的正確方法，以及其正面影響， 從而感到更加安心。 我們能夠從濱海灣金沙經驗所學到的另外一課，就是偉大的 建築本身已經可以成為一個旅遊吸引點。隨着智慧型電話的來臨 以及自拍的興起，包括我們的SkyPark及無邊際泳池在內的地方， 都已然擁有很強的吸引力。我們已被認定是世界上出現在最多 Instagram帖文的酒店。而人們似乎未有對於前來及探索濱海灣 金沙的那些不同和獨特的建築元素失去興趣。這實在是我們行業 中首次有建築設計被如此強調，並且得到非常非常正面的反響。 而我們可能可以學到的最後一課，就是綜合度假村模式實 在是一個非常強大的推手，可以推動企業社會責任以及營辦可以 支援慈善機構的活動。我們成立的主要企業社會責任活動名為 Sands for Singapore。它於2013年展開，並已經籌得了約2700萬 新加坡元(2000萬美元)。 其起源來自我們的一個認知：我們有兩樣東西是其他營辦慈 善活動的人所沒有的，就是一個1萬人的員工團隊，以及一幢擁有 很多不同空間及場地的建築物，可以讓你舉行支持慈善的活動， 而你在其他地方並不會有這些。因此我們希望做到的，就是來到 這個市場時並不止簽出支票去支持其他慈善活動，雖然這種方式 我們也有在做，但我們希望找出一個方法，讓我們可以在其他人 沒有辦法的情況下作出貢獻。 edge pool has really been a strong attraction. We’ve been identified as the most Instagrammed hotel in the world, and people really just haven’t lost interest in coming and exploring the different, unique architectural elements of Marina Bay Sands. That’s really the first time in our industry that architectural design was emphasized to this extent, and the reaction has been very, very positive. Then maybe one last lesson that can be learned is that the integrated resort format is really a tremendous vehicle to promote corporate social responsibility and to stage events that can support charities. We established our primary corporate social responsibility activity called Sands for Singapore. It started in 2013, and it’s raised some SG$27 million [US$20 million] since that point. Its genesis stemmed from our recognition that we had two things that others who staged charitable activities don’t have: an employee base of 10,000 people, approximately, at a building that has so many different spaces and venues where you can hold events to support charitable activities that you just can’t find elsewhere. So what we wanted to do is come into this market and not just cut checks to support other charitable activities, which we still do to this day, but we wanted to find a way that we could contribute that others couldn’t. MC: [LVS President] Rob Goldstein questioned the wisdom of investing US$10 billion in an IR in Japan. What’s your reaction to that? GT: You always have to ask yourself lots of questions when you’re considering any investment, particularly one of that magnitude. Japan is a very, very interesting and attractive market from the standpoint of an integrated resort operator. We have spent years traveling there and understanding the opportunity, and then also educating people in government and the private sector and community representatives. “Thecasinoindustryhasthemosthighly evolved set of rules, regulations and laws that address problem gambling … other forms of gambling don’t bring that kind of infrastructure.” 「因為娛樂場行業有最進步的規範和法律來應 對問題博彩，並且有社會保障手段以保護那些可 能會受影響的一群。而其他博彩的形式並不會帶 來這些。」