Inside Asian Gaming

IAG JAN 2020年1月 亞博匯 87 日本 Director and CEO of Nihon Senior Life, and Toshikazu Seki, also a director, in Machida city, a suburb of Tokyo where one of the facilities is located. CORPORATE PHILOSOPHY Mori ’ s philosophy is clear. He speaks about the “unhappiness of people who have to go to places they don’t want to.” “ Previously our facilities were also conventional and we provided very typical services to patrons who wanted to hide the fact that they required nursing care, ‘hated’ to be picked up in a white car that screamed ‘nursing care’, disliked recreation like coloring pictures and doing math drills, and were poor at communication, ” he says. “ The result was that many lost the desire to go out and ended up holing away in their homes.” Mori and Seki then ventured to the US to observe the local nursing care business, and that experience completely changed the way they go about their own operations. ENJOY LIFE Mori visited the Sun City Center in Florida. The community is massive and well-known as a premier 55-plus community. The senior citizens there enjoy golf, jogging and can be found playing poker and mahjong. But what really stood out was the happy faces. They also visited Las Vegas, which boasts a large senior population, and noticed many elderly customers playing in the casinos during the day, high-fiving each other, and showing excitement, even over tiny bets. 正 當日本人口步入老化,「日間服務」—即為照 顧老人的日間中心—亦漸漸為人所熟悉。這 些照護中心在日間向65歲或以上需要照護( 除例外情況)並且有照護保險的長者開放。這 些客人在一天結束後就會回家。 大部分日本人聽到「日間服務」四個字後,腦海中都會浮現一部白 色輕型貨車,車上印有服務中心的名字,並且四處去接載那些長 者去進行些輕量娛樂活動及接受肢體訓練,好像畫畫及數學練 習。這其實也是理所當然的,畢竟這些都是大部分日間服務中心 所提供的。 但到了最近,一些偏離常規的中心卻開始打出名堂,而其中 一間就是「拉斯維加斯日間服務」中心。這中心由日本老人生活公 司(Nihon Senior Life Inc)擁有。該公司於全日本各地共營運著23 個設施。 博彩與日間照護 拉斯維加斯日間服務最獨特的特色,在於其把百家樂、廿一 點及麻雀枱與遊戲融合在一起。當然,這個設計並不包含任何真 實的賭博成份。但玩家會用上一種特別「貨幣」。而觀察其神色時 其實很難發現原來他們並非在一擲千金。就連中心的接送車亦不 是像救護車那樣被油成白色,而是時髦又豪華的黑色。只要一踏 入設施之中,客人就像進入了一個為成人而設的主題樂園,與他 們的日常生活大相逕庭。 《亞博滙》就與日本老人生活的董事長兼行政總裁森薰及董 事關俊和在一間該公司位於東京都町田市的設施中詳談一番。 企業理念 森薰對於公司有著很清晰的理念。他談到「人們要去那些他 們不想去的地方時的那種不快樂」。 「我們機構從前的理念也是非常傳統的。我們為那些希望隱 藏自己需要照護服務的客人提供非常典型的服務。他們「討厭」被 那些一看就知道是來自照護服務機構的白色車輛接送,也不喜歡 例如油顏色和做數學練習的消閒活動,並且亦不善交談。如此的 結果,就是很多人都失去了外出的興趣,並在最後於自己的家中 躲起來。」 森薰與關俊和於是到了美國去考察當地的照護機構。而那次 的經驗就完全改變了他們的經營手法。 享受生活 森薰到訪了在佛羅裡達州的Sun City Center。該社區面積非

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