Inside Asian Gaming

IAG NOV 2019年11月 亞博匯 99 2019 亞博匯50強 CLAIMS TO FAME • One of Japan’s biggest pachinko operators • Partner in Korea’s first integrated resort, Paradise City 名成事跡 • 日本最大的彈珠機營運商之一 • 韓國首個綜合度假村百樂達斯城的合夥人之一 41 CHAIRMAN AND GROUP CEO Sega Sammy Holdings 主席兼集團行政總裁 世嘉颯美控股 HAJIME SATOMI 里見治 IT was 1975 when Hajime Satomi founded Sammy Corporation and began his first venture selling pachislot machines – 44 years later he remains as ambitious as ever, positioning the company he now presides over to become one of Japan’s first IR operators. Sega Sammy Holdings was formed in 2004 after Sammy Corp purchased a controlling share in video game giant Sega. The resulting conglomerate’s business focus has since centered around four key segments – pachinko and pachislot sales, amusement center operations, arcade machines and video games. But with dark clouds hovering over Japan’s pachinko and pachislot industry, Satomi has steered the company in a new direction. In 2013, Sega Sammy teamed up with Korean foreigner- only casino operator Paradise Group to build Korea’s first integrated resort, Paradise City. The US$1.3 billion project opened for business in April 2017 with Sega Sammy holding a 45% stake, and although ramp of the property has taken considerably longer than was hoped, recent results have been more encouraging. But Paradise City is only a warm-up vehicle for the company’s real goal – operating a casino at home in Japan. Sega Sammy faces strong competition in its pursuit of one of the three IR licenses expected to be issued next year, but home ground advantage remains its potential trump card. “We adopt a unique position among Japanese companies,” Satomi told investors in April. “We are proud to be the only Japanese company currently aiming to draw up a grand design for a full-fledged resort, and entering the integrated resort business in a way that also involves casino operation. We believe this to be our biggest advantage,” 里見治 於1975年創立了颯美集團，並開始銷售彈珠角子機業務。44年後，他仍然 雄心勃勃，冀將目前執掌的企業成為日本首家綜合度假村營運商之一。 颯美集團於2004年收購了遊戲開發巨頭世嘉的主要股權，成立了世嘉颯 美控股，該企自此專注於四大業務版塊，包括彈珠機及彈珠角子機、遊戲館營 運、街機及電子遊戲。 然而，隨著日本彈珠機及彈珠角子機行業陷入陰霾，里見治領導公司以新 方向發展。2013年，世嘉颯美與百樂達斯集團合作，發展韓國首個綜合度假村百 樂達斯城，後者在韓國營運只向外國人開放的娛樂場。百樂達斯城最終於2017 年開幕，投資總額達13億美元，世嘉颯美佔股45%。雖然物業收入增長速度較預 期慢，但最近數據顯示整體業績令人鼓舞。 不過百樂達斯城只是一道前菜，世嘉颯美的真正目標是在公司所在地日 本營運娛樂場。市場預料日本將於明年批出三張綜合度假村牌照，該企在爭奪 牌照的過程中將面臨激烈的挑戰，但主場優勢將是其潛在的賣點。 「在日本企業中，我們有著獨特的定位。」里見治今年4月向投資者表示，「 我們是唯一一家正規劃配備完善的度假村設計的日本企業，以及正在營運涉及 娛樂場的綜合度假村業務，我們為此感到自豪，相信這是我們最大的優勢。」 POWER SCORE 權能指數 : 651 POSITION LAST YEAR 去年排名 : 49