Inside Asian Gaming

IAG NOV 2019年11月 亞博匯 86 2019 POWER 50 CLAIMS TO FAME • Oversees Japan’s second largest pachinko operator 名成事跡 • 統御日本第二大彈珠機營運商 28 CEO Dynam Japan 行政總裁 Dynam Japan KOHEI SATO 佐藤公平 IT’S been a rough ride for Japan’s pachinko and pachislot industry, with declining popularity among the younger generation and increasingly tight regulations governing payouts and machine volatility having hit operators hard in recent years. The result has been a significant rationalizing of the industry, but among the survivors is Dynam Japan – the country’s clear second largest operator fighting back against the squeeze. Dynam has been actively looking to revitalize its pachinko business by changing its focus from high playing cost halls to low playing cost halls and targeting entertainment over volatility. In its most recent results announcement, the company said it “must manage our business so that our customers consider the time and money they spend in our halls are at acceptable levels for everyday entertainment. Therefore, the Group practices chain store management as one of its management policies. “Managing our pachinko halls at low cost leaves space to enable us to entertain customers with low playing cost games, which in turn leads to the realizing of everyday entertainment.” The results have been encouraging, with Dynamhaving recorded a slight 1.2% increase in revenue to JPY36.3 billion (US$334.2 million) in the three months to 30 June 2019. The increase came on the back of a 4.1% rise in gross pay-ins at its low playing cost halls, while the number of high cost halls under its operation fell from 180 to 176 during the same period. 為 日本的彈珠機及日式角子機行業而言，最近的景況並不太好。除了在年輕一 代間逐漸失去吸引力外，行業在派彩及中獎率方面也受到了更嚴格的監管，讓 營運商在近年受到很大的衝擊。 這一切令到該行業經歷了一次重大的合理化改革。而從是次改革中生存 下來的公司中，就包括了Dynam Japan。這間日本國內穩佔第二位的彈珠機營 運商，也正在努力對抗困境。 Dynam一直都在主動尋找方法，以活化其彈珠機業務。該公司把焦點從 高玩樂成本大廳(high playing cost hall)轉移到低玩樂成本大廳(low playing cost hall)，且聚焦於娛樂而非中獎率。 在最近一次業績公佈中，該公司指出其「必須如此管理我們的業務，讓我 們的客戶認為他們在我們的玩樂大廳中付出的時間及金錢為每日娛樂而言都 是處於可接受的水平。因此，集團以連鎖店舖管理的方式作為其中一項管理政 策。」 「以低成本管理我們的彈珠機大廳，讓我們能夠以低玩樂成本的遊戲娛 樂我們的客戶，這亦令到每日娛樂得以實現。」 而結果亦十分令人鼓舞。Dynam在截至2019年6月30日的三個月內錄得 收入363億日元(3.342億美元)，溫和上升1.2%。是次升幅是由於低玩樂成本大 廳總投注額錄得4.1%的上升，而在同一時期，該公司營運的高玩樂成本大廳數 量則從180間跌至176間。 POWER SCORE 權能指數 : 994 POSITION LAST YEAR 去年排名 : 28