Inside Asian Gaming

IAG NOV 2019年11月 亞博匯 77 2019 亞博匯50強 MATT BEKIER MANAGING DIRECTOR AND CEO Star Entertainment Group 董事總經理兼行政總裁 Star Entertainment Group CLAIMS TO FAME • Leading aggressive growth strategy in key Sydney and Queensland markets • Implemented strategic partnerships with Asia’s Chow Tai Fook and Far East Consortium in bid to conquer lucrative Chinese market 名成事跡 • 在悉尼和昆士蘭州這些重要市場上落實進取的增長策略 • 與來自亞洲的周大福及遠東發展建立戰略合作夥伴關係，以開拓利 潤豐厚的中國客源市場 20 AUSTRALIA’S Star Entertainment Group has faced plenty of challenges this year, yet under the guidance of its Managing Director and CEO Matt Bekier the one-time smaller brother of traditional Aussie market leader Crown continues to grow. Much of that growth can be attributed to Star’s substantial Queensland expansion, led by the AU$3.6 billion Queen’s Wharf Development in Brisbane – a massive project covering 26 hectares in and around the city’s waterfront due to open in 2022. Queen’s Wharf – a joint venture with Hong Kong giants Chow Tai Fook and Far East Consortium – will be by far Australia’s largest casino resort once complete. Star is also well underway with comprehensive upgrade works of The Star Gold Coast, located on one of Australia’s most famous beach holiday strips, while the NSW government’s recent rejection of plans to develop an AU$500 million Ritz-Carlton hotel alongside The Star Sydney hasn’t deterred the company from pushing ahead with its latest set of improvements to its harbor city flagship. Since taking over the top job of a company left reeling from a long list of controversies in 2014, Bekier has not only rebuilt the reputation of Star Entertainment Group – formerly known as Echo Entertainment – he has also put it on the regional map. And while Australia hasn’t been immune from the same headwinds negatively impacting Macau’s VIP market – group- wide VIP turnover declined 30.7% in the 12 months to 30 June 2019 – strong domestic performance was enough to ensure a 3.4% increase in net revenue to AU$2.16 billion and 14.1% rise in group wide EBITDA to AU$552.8 million. The future certainly looks bright down under. 澳洲 企業Star Entertainment Group今年面臨了不少挑戰，但在其董事總經理 兼行政總裁Matt Bekier的帶領下，集團業務持續增長。在過去的一段時間，該企 處於追趕著澳洲博彩業巨頭皇冠集團的位置。 Star Entertainment大部分的業務增長源於集團在昆士蘭州的擴張發展， 特別是於布里斯班拆資36億澳元發展Queen's Wharf項目，該項目位於市中心 濱水及周邊地區，佔地26公頃，將於2022年開幕。Queen's Wharf是由Star En- tertainment、香港企業周大福及遠東發展組成的聯營體開發，落成後將是澳洲 最大的博彩綜合度假村。 Star Entertainment在澳洲最著名的海灘度假勝地之一設有The Star Gold Coast，並正在進行項目升級工程。雖然新南威爾士州政府反對其計劃， 在The Star Sydney旁發展總值5億澳元的麗思卡爾頓酒店，但這沒有阻礙該 企推動其他計劃以優化這位於港口城市的旗艦物業。 Matt Bekier於2014年接掌Star Entertainment時，該企正陷入不少爭議 事件，但他不僅重振了Star Entertainment的名聲——該企之前稱為Echo En- tertainment——還將集團業務區域化。 雖然澳洲跟澳門貴賓廳業務一樣不能幸免，受近期的陰霾影響——截至 2019年6月30日，在過去十二個月，Star Entertainment貴賓廳轉碼數按年下 跌30.7%——但本地業務表現強勁，令集團淨收入按年上升3.4%至21.6億澳 元，EBITDA則按年增長14.1%至5.528億澳元。 未來前景看起來一片光明。 POWER SCORE 權能指數 : 1,335 POSITION LAST YEAR 去年排名 : 15