Inside Asian Gaming

IAG NOV 2019年11月 亞博匯 72 2019 POWER 50 CHIEF EXECUTIVE OFFICER Hong Kong Jockey Club 行政總裁 香港賽馬會 CLAIMS TO FAME • Driving force behind the modernization and revitalization of the HKJC • Has helped HKJC become Hong Kong’s biggest employer 名成事跡 • 香港賽馬會現代化和復蘇的主要推手之一 • 助力賽馬會成為香港最大的僱主 15 WINFRIED ENGELBRECHT-BRESGES 應家柏 WINFRIED Engelbrecht-Bresges, CEO of the Hong Kong Jockey Club (HKJC), continues to set records with racing turnover of HK$124.82 billion in 2018-19, an impressive result after a challenging season. While attendance and turnover fell dramatically mid-season, it surged again late in the year, including a record single day turnover of HK$1.97 billion on the final day and total attendance reaching 2.21 million customers, up by 3.3% and pushing season turnover up 0.4% year-on-year. Run as a non-profit, the HKJC is the city’s biggest taxpayer and donates millions each year to charities and community causes. It is also the most successful of any racing club in the world. Engelbrecht-Bresges has proved to be key to such incredible success. Arriving in 1998 as racing director before taking on the top job nine years later, the former German youth football team player has transformed HKJC from a second-rate, highly introverted organization to one that is the envy of the racing world. Under Engelbrecht-Bresges’ watch, HKJC has invested millions into transforming almost every aspect of the business – from redevelopment of Sha Tin Racecourse under the Racecourse Master Plan to the quality of horses running and extensive customer segmentation work to provide a complete race day experience. The vastly improved product that is Hong Kong racing has subsequently enjoyed an explosion in popularity which has transferred directly to the betting ring – most notably via commingling with a number of lucrative overseas deals signed since HKJC was granted permission to commingle in 2013. 在 行政總裁應家柏的領導下，儘管經歷了難關重重的賽季，香港賽馬會仍於 2018/2019年度馬季再創佳績，投注額達破紀錄的1248.2億港元。 雖然季中入場人數及投注額一度大幅下滑，但於年內能重拾升軌，其中賽 季最後一日的投注額創單日新高至19.7億港元。全馬季總入場人次為221萬，按 季增長3.3%，全季投注額則按季微增0.4%。 作為非營利機構，香港賽馬會是香港最大的納稅機構，每年捐出數以百萬 計的善款收入作慈善和社區服務用途，並且是全球最成功的賽馬會之一。 香港賽馬會能取得如此佳績，應家柏也是功不可沒。他曾為德國青年足球 球員，1998年加入馬會任職賽馬事務司，並於九年後晉升為行政總裁，令馬會從 一家二流、只專注本地發展的組織，成為現今令行業豔羨的賽馬會。 在應家柏的監督下，香港賽馬會投資了千萬元來優化業務，涵蓋近乎每個 領域，包括在《馬場發展大綱》下推動沙田馬場優化工程，提高參賽馬匹的素質， 落實廣泛的客戶細化工作以提供更完善的賽馬日體驗等等。 自2013年馬會獲准實施匯合彩池後，先後與多個海外賽馬組織簽署相關 協議，成為近年馬會最優化的業務，深受投注者愛戴，其人氣從投注方面便可反 映出來。 POWER SCORE 權能指數 : 1,532 POSITION LAST YEAR 去年排名 : 17