Inside Asian Gaming

IAG NOV 2019年11月 亞博匯 70 2019 POWER 50 LINDA CHEN VICE CHAIRMAN, COO AND EXECUTIVE DIRECTOR Wynn Macau Ltd 陳志玲 董事會副主席、首席營運總裁兼執行董事 永利澳門有限公司 CLAIMS TO FAME • Go-to person for marketing and strategic development of Wynn Macau since inception • Native Chinese with deep experience in international marketing 名成事跡 • 永利澳門成立以來負責其市場推廣和策略發展 • 富有豐富的國際市場推廣經驗的華人管理層 13 IT is testimony to the evolution of the Wynn brand in Macau that a company renowned for luxury has managed to remain relatively shielded from the regional downturn in the high-end space. Wynn Macau’s 2Q19 revenues enjoyed a slight 1.0% increase, aided by growth in the mass market segment and a relatively minor 4.6% decline in VIP volumes at flagship property Wynn Palace. In themeantime, Wynn is embarking on aUS$100million upgrade of Peninsula property Wynn Macau and is planning a US$2 billion expansion of Wynn Palace – both aimed at positioning the company to attract a bigger slice of the lucrative premium mass space. No doubt Linda Chen will play a vital role in those ambitions. The 51-year-old has long been a vital cog in the Wynn Macau machine, having run the marketing and strategic development for Wynn Macau for well over a decade. Her background speaks volumes for her unique ability within the VIP space – a trait attributed to the special rapport with Chinese players. That background includes being part of opening teams of three major resorts – The Mirage in 1989, MGM Grand in 1993 and Bellagio in 1998 – that helped define the Las Vegas Strip as we know it. She served as Executive Vice President of International Marketing for Bellagio and went on to serve as Executive Vice President of International Marketing for all of MGM Mirage (now MGM Resorts International). She rejoined Wynn in 2002 and came to Macau when Wynn Resorts won its casino concession that year, overseeing operations ever since. 雖然 區內高端業務有衰退的情況，但永利作為一家以奢華配套聞名的博企，能 夠相對地免受於高端業務衰退的影響，足以證明永利這個品牌在澳門市場的演 變。 2019年第二季度，永利澳門收入輕微上升1%，因為其旗艦物業永利皇宮 的中場收入錄得增長，而貴賓廳賭桌轉碼數只是輕微下降4.6%。 與此同時，永利正為位於澳門半島的永利澳門進行總值1億美元的升級工 程，並計劃推行耗資20億美元的永利皇宮擴建計劃，兩項工程旨在協助該企在 利潤豐厚的高端中場上謀求更大的市場份額。 毫無疑問，陳志玲在這個雄心壯志的過程中將扮演至關重要的角色。現年 51歲的她，長期以來是永利澳門運作的一個「重要齒輪」，在過去十多年期間，負 責永利澳門的市場推廣和策略發展。 她的履歷充份說明其在貴賓廳業務上具有別樹一幟的才幹，能夠與中國 內地賭客建立融洽的關係。陳志玲曾是三家主要度假村的開幕團隊成員，包括 於1989年開幕的The Mirage、1993年開業的拉斯維加斯美高梅大酒店及1998 年開張的Bellagio，助力塑造了今時今日我們認知的拉斯維加斯賭城大道的形 象。她曾在Bellagio出任國際市場推廣部執行副總裁，然後在MGMMirage（現為 美高梅國際酒店集團）擔任國際市場推廣部執行副總裁，負責該企旗下的所有 物業。期後，她於2002年再度入職永利，同年永利在澳門獲取賭牌，她便來到澳 門監督永利業務發展至今。 POWER SCORE 權能指數 : 1,619 POSITION LAST YEAR 去年排名 : 18