Inside Asian Gaming

IAG NOV 2019年11月 亞博匯 68 2019 POWER 50 ENRIQUE RAZON JR CHAIRMAN AND CEO Bloomberry Resorts 小恩里克・雷頌 主席兼行政總裁 Bloomberry Resorts POWER SCORE 權能指數 : 1,860 POSITION LAST YEAR 去年排名 : 9 CLAIMS TO FAME • Heads only Philippine company that solely controls an Entertainment City integrated resort • Owns and operates Manila casino market leader Solaire • Building a Quezon City casino hotel, active in Korea, expressed interested in Japan and Argentina 名成事跡 • 執掌唯一一家在馬尼拉娛樂城營運綜合度假村的菲律賓企業 • 持有及營運馬尼拉博彩市場的龍頭項目晨麗度假村 • 正在奎松市發展娛樂場及酒店項目，在韓國設有娛樂場，亦有意開 拓日本及阿根廷市場 11 THE March 2013 debut of Solaire Resort and Casino represents a watershed in Philippine gaming. As the first property in Entertainment City, government gaming regulator PAGCOR’s designated international casino destination, Solaire needed to be exceptional – and it was. Designed by Paul Steelman, from the elegant gaming floor to guest rooms showcasing Manila Bay sunsets, Solaire promoted Philippine gaming to the big leagues. By its second anniversary, Solaire had supplanted Resorts World Manila as the market leader and has stayed on top since. Its 35% share of the Manila IR market leads City of Dreams Manila by 10 percentage points, with Okada Manila at 22% and Resorts World Manila at 17%. Solaire is the brainchild of Bloomberry Resorts Chairman and CEO Enrique Razon, who took the family ports business global and became a billionaire. He’s shown great instincts at US$1.2 billion Solaire, on track for US$333 million EBITDA this year from 800 rooms, 360 tables and more than 1,600 machines with a Broadway style theater and classy vibe. Razon’s gaming instincts beyond Solaire need work. Bloomberry’s plans for a Php20 billion casino hotel in Quezon City, targeting the northeast side of Metro Manila farthest from Entertainment City, met opposition from local leaders, seeking an admission fee for residents. PAGCOR backs Bloomberry, but it’s not a great look, particularly for overseas ambitions. In 2015, Bloomberry spent US$100 million for Jeju Sun, a hotel and foreigner-only casino on the Korean island offering visa free access to mainland Chinese. After a US$15 million upgrade, Jeju Sun remains unprofitable. However, Bloomberry continues to eye Japan. 晨麗 度假村及娛樂場於2013年3月開業，為菲律賓博彩業發展劃下分水嶺。作為 菲律賓博彩監管機構PAGCOR銳意發展的馬尼拉娛樂城的首個項目，晨麗度假 村需要驚艷無比才可為該國際博彩城打響頭炮，而晨麗的確做到了。從細緻優 雅的博彩區域，至坐擁馬尼拉灣日落景色的客房，晨麗整個項目全由保羅・斯蒂 爾曼設計，令菲律賓博彩業晉身於世界前列位置。在開業兩週年的時刻，晨麗取 代馬尼拉名勝世界成為當地的龍頭項目，至今一直保持其市場領導地位。在馬 尼拉的綜合度假村市場，晨麗的市場份額為35%，領先第二位的馬尼拉新濠天 地10個百分點，岡田馬尼拉以22%緊隨其後，馬尼拉名勝世界的市場佔比則為 17%。 晨麗是Bloomberry Resorts主席兼行政總裁小恩里克・雷頌的心血結晶， 他將家族港口業務推向國際舞台並成為億萬富翁。在耗資12億美元的晨麗上， 雷頌盡顯其優越的洞察力。該典雅項目設有800間客房、360張賭桌和1,600多台 博彩機，以及百老匯風格的劇院，今年的EBITDA可達3.33億美元。 然而，在晨麗之外，雷頌仍需多加鍛練其眼光。Bloomberry計劃在奎松市 斥資200億披索發展娛樂場及酒店項目，以馬尼拉大都會東北部、遠離馬尼拉娛 樂城的地區作為重點市場，但遭遇當地領導反對，要求對當地居民徵收娛樂場 入場費。雖然PAGCOR支持Bloomberry，但對該企業發展特別是其海外擴展主 張，添上了一層陰霾。 2015年，Bloomberry出資1億美元在韓國濟州島發展濟州島麗陽酒店和 賭場，該娛樂場只向非本地人開放，中國內地旅客不需簽證便可到訪濟州島。但 經過總值1,500萬美元的升級工程後，濟州島麗陽仍然處於虧損的狀況。此外， 該企亦持續密切關注日本市場。