Inside Asian Gaming

IAG OCT 2019年10月 亞博匯 46 T he volume of casino content produced within the iGaming market today is higher than ever, making it increasingly difficult for operators to identify games that perform not just in the short run, but crucially also in the long term. The days of creating content for generic audiences is dwindling with operators turning their attention to innovative suppliers who can deliver high-quality online and mobile-first games for localized audiences. Mobile is the preferred online gambling channel, with companies generating up to 80% of their revenue through mobile players alone, making it vital that providers can develop top-tier mobile-friendly content. One such company is Betsoft, a premium games provider with a rich history of producing best- performing, cinematic content. The award-winning supplier has focused for many years on designing high-quality products for specific, localized audiences. Asia, with its rich culture of gaming, experienced audiences and specific player tastes is one such booming market. Betsoft has long produced a catalogue of successful Asia-focused titles, however its new range of “Red Dragon” slots are expected to take this to the next level. Launched in September 2019, one game in this highly innovative series will be released every month for the rest of this year, enhancing Betsoft’s multi award-winning content portfolio across the fast- developing Asian marketplace. Each game contains specific Asian symbols, characters and localized gameplay. These showcase iGAMING BLUE PAGES