Inside Asian Gaming

IAG OCT 2019年10月 亞博匯 15 70% OF MACAU GAMING MARKET DRIVEN BY 400,000 PREMIUM PLAYERS 有投行聲言澳門博彩市場有70% 都是由40萬高端玩家所帶動 THE driving force behind Macau’s standing as the gaming capital of the world is a “small group” of between 300,000 and 400,000 VIP and Premium Mass players who together contribute 70% of the SAR’s gross gaming revenue. In a research note titled, “The Rise of Chinese Gaming: A brief history and a glimpse into the future of Macau”, brokerage Bernstein highlighted the growing importance of Macau’s premium customer segments, with premium mass in particular showing long-term growth and a greater propensity to travel. “It is clear that premium consumers remain critical for long-term Macau growth, as wealthier customers spend more and come more frequently — and the population of this demographic is increasing,” said analysts Vitaly Umansky and Eunice Lee, adding that the city’s 400,000 premium players averaged four visits each to Macau in 2018. Based on Bernstein’s figures, premium customers contributed 70%, or around MOP$212 billion, of Macau’s 2018 GGR despite representing just 1% of its 35.8 million visitors for the year. 驅動 着澳門成為世界博彩首都的背後動力，是「少 數」大約30至40萬的貴賓及高端中場玩家，其貢 獻已達特區博彩總收入的70%。 在一份名為《中國博彩的崛起：澳門簡史及前 瞻》的研究投資觀點中，投行Bernstein指出了澳 門高端客戶區塊的重要性與日俱增，當中高端中 場已出現了長期增長，以及成了一個更大的旅遊 趨勢。 值得注意的是，那四十萬玩家平均在2018年 到訪過澳門四次。分析師Vitaly Umansky及Eu- nice Lee表示：「高端客戶為澳門的長期增長顯然 繼續發揮著主要作用，這是由於更富有的客人都 消費更多，並且來得更頻密，而這個人口組別的人 數亦正在增加。」 根據Bernstein的數字資料，高端客戶對2018 年澳門博彩總收入的貢獻達70%，至大約2.12億 澳門幣，雖然他們只佔去年3580萬旅客的1%。