Inside Asian Gaming
IAG JUL 2019年7月 亞博匯 55 administration system in 2015. The new “park management” concept in which the government, companies and local denizens work together to run the park saw it evolve from a background historical spot to international headliner. In fact, it has become such an icon that MGM Resorts had a scale replica of Osaka Castle on display at Bellagio in Las Vegas for three months this year. Osaka Castle Park Management Co., Ltd. now runs the attraction’s facilities. The company was established jointly between Daiwa House, Dentsu, Yomiuri Telecasting and others, and has been contracted for a 20-year term. “We plan to improve the appeal of Osaka Castle, increase revenues, pay the city and then invest more into the project. The facilities are now complete, so the next step is to increase the number of events and work on the details,” Yutaka Hiraguri of Osaka Castle Park Management’s planning division tells IAG . The area around the castle already had some facilities. Lawson has now opened eight branches throughout the park and the site’s former army building has been converted into Miraiza Osaka-jo, which features restaurants and a rooftop barbecue space. As a side note, this building cost JPY800,000 of the JPY1.5 目前大阪城內設施的運作,都是由大阪城公園管理公司負 責。該公司由大和房屋集團、電通、讀賣電視台及其他機構聯合成 立,並已取得20年的經營合約。 來自大阪城公園管理公司計劃處的平栗豊對《亞博匯》說:「 我們計劃讓大阪城變得更吸引,從而增加收入、向城市作出支付, 然後在這項目上投資更多。設施現在都已完成,因此下一步就是 要增加活動的數量,以及在細節上下功夫。」 在大阪城的區域內已經有一些設施。LLawson便利店已經在 公園內開了8間分店,該區的一棟前軍事建築亦被改建成Miraiza Osaka-jo,裏面包括餐廳及一個屋頂燒烤區。另外,關於這座建築 有一個小小典故。在1931年為重建大阪城籌募得到的捐款有150 million donated for the rebuilding of Osaka Castle in 1931. In other words, the construction cost of the army building was higher than that of the castle itself. There are also new facilities. Jo-Terrace Osaka opened in 2017, while in May of this year Osaka Jokamachi, inside of Jo-Terrace, was launched featuring ramen, ala carte wagyu steak, a ninja experience and other attractions geared toward tourists. In the spring of 2018, a new bakery and café was built in the Morinomiya Fountain area on the southeast side of the park. Sakuya Lumina is also a popular night activity at Osaka Castle. Projects this year include the building of three theaters of varying sizes, with the WW Hall home to “KEREN” – an original Japanese revue put on by the Yoshimoto Creative Agency featuring magnificent nonsense under the theme, “Nippon’s view of the world”. The show combines Japanese tradition with state-of-the-art multimedia, but also faces a tough critic in the Tourism Board. Hidehiko Tojo, MICE Director of the Osaka Tourism Board’s MICE Promotion department, emphasizes, “While the entertainment has to be relatable to people of all nationalities, it’s a matter of how to ensure what is being presented is sophisticated.” 萬日元,而這座軍事建築的造價就已經用了當中80萬日元。所以, 這建築的造價比大阪城本身還要高。 其他的新設施,還包括於2017年開幕的Jo-Terrace Osaka。而 到了今年5月,在Jo-Terrace Osaka 則出現了以吸引遊客為定位的 Osaka Jokamachi,當中包括多個賣點,除了提供拉麪和單點和牛 扒外,還能讓人一嚐成為忍者的滋味。 在2018年的春季,一間新的麪包及咖啡店於公園東南面森之 宮噴泉區興建完畢。而Sakuya Lumina 也是大阪城一個廣受歡迎 的夜間活動。 今年的企劃,包括建造3間不同大小的劇場,其中的WW廳將 會成為KEREN 的主場。這齣原創歌舞劇出自吉本創意代理公司, 日本
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