Inside Asian Gaming

IAG JUL 2019年7月 亞博匯 45 BB: How have the Macau operators responded so far? WB: They’ve been very helpful, mainly because at the end of the day most operators want to have diversity on their floor. They don’t want to depend on one or two suppliers only but when they put you on the floor they want product that works. Generally speaking, even when a product hasn’t worked for us, we’ve tried to take the feedback and feed it into the next evolution. So that’s been very useful. BB: What products have shown promise? WB: Our range of Fury products have been very good on the CrystalCurve and are starting to show promise. Some of the standalone products that we’ve bought out like “Scarab” are showing a lot of promise too. We have a lot of new products we showed at G2E Asia that we’ll get a better feel for by Q4, such as “Golden Palace”, which is the first game we’ve brought from our Beijing studio. We’ll also have some feedback on our Ying Cai Shen linked product, which I think is an outstanding game, by the end of the year but certainly the preliminary feedback is good. Now we want to see that translate to the floor. BB: Where are you seeing the biggest growth in Asia? WB: The Philippines has been a very big market for us in the last 12 months with some very good, strong support for our product. We have a very stable base with improving performance in Singapore and there “The development of our LMP roadmap has been a process of evolution and we feel now that we can bring multiple products to the market adapted for here.” 「發展LMP可謂是一個不斷演變的過程，現在我們覺得是時候可以引 入不同的產品。」 BB: 那些產品表現較有前景？ WB: 我們的「火爆大獎」在Crystal Curve遊戲機箱也漸入佳境。一 些我們較早前買下的單機產品如Scarab也表現不錯，較有前景。 我們在G2E Asia上展出了很多新產品，到第四季度 我們便可以更 好的說這些產品表現怎樣，比如說「金鑾寶殿」則是 我們從北京帶 回來的第一款遊戲。 BB: 您認為亞洲哪些地區增長最快？ WB: 在過去12個月中，菲律賓一直是我們一個非常大的市場，我 們的產品在那裡得到許多支持。我們在新加坡也有一個非常穩定 的基礎，業績也不斷攀升。據說，濱海灣金沙和聖淘沙名勝世界的 市場份額將增加。這無疑增強了我們的信心，相信我們將會獲得 回報，雖然還不知道會有多少，但至少我們有這個機會。 在澳門，雖然這裡的市場並沒有真正的增長，但我們的基數 很低，所以如果我們能在一兩次的機會中表現不錯，我們就能獲 得很好的機會。 當然，隨著越南和柬埔寨開放娛樂業，對我們來說這些都是 蘊含極大潛力的市場。 BB: 在菲律賓或新加坡受歡迎的產品與在澳門成功的產品，您覺 得兩者之間存在差異嗎？ WB: 當然差異是存在的，畢竟各個地區都有各自不同的規則。在 澳門我們沒有足夠多的遊戲產品去與菲律賓或新加坡的做對比。 但有趣的是，我最近在一次討論中談及某些遊戲產品在澳門 與路氹的表現是完全不同的，在一方可行的遊戲往往到另一方就 表現不行了。 不會有人認為澳門與路氹是兩個不同的市場，但事實上它 們確實是。對我來說，這種認知對我們的發展非常重要。因為儘管 我們在世界各地的市場都已經發展得非常成熟了，但在澳門市場 上，我們仍非常青澀。 商業觀察