Inside Asian Gaming

IAG JUL 2019年7月 亞博匯 42 Ben Blaschke: Two years ago you outlined IGT’s plan to increase its Asian focus and develop a range of products specifically designed for the local market. How has that process been so far? Walter Bugno: Perhaps slower than I had hoped but with increasing momentum. We can’t talk about Asia as one space. There are different markets so if I think about the Philippines and Singapore, we are having good success there and a lot of our new products are performing well. In Macau we are still looking for the key to the lock to gain momentum. We’ve got sporadic games that are doing well, but the volume here is still low. The progress that has been made has been primarily through standalone games when the market in this part of the world is more linked product, so we had a real focus on linked multi-progressives (LMP) at G2E Asia. The development of our LMP roadmap has been a process of evolution and we feel now that we can bring multiple products to the market adapted for here. We’re starting to bring those products here and of course they have a much better adaptation and customization to this market. “In Macau, we are still looking for the key to the lock to gain momentum. We’ve got sporadic games that are doing well, but the volume here is still low.” 「就澳門市場而言，我們仍然在尋找能轉動澳門的這把鑰匙。 我們有個 別的遊戲產品在這裡表現很好，目前能製造的聲勢依然很低。」 本思齊 (Ben Blaschke): 兩年前，您概述了IGT對增加亞洲業務 的計劃，並開發了一系列專門為該市場設計的產品。目前為止，這 項計劃進展如何？ Walter Bugno: 進展也許比我想像中的慢，但勢頭卻越來越大。 我們不能把亞洲看成一個單一市場，這裡面有許多不同的市場。 就菲律賓和新加坡而言，我們在那裡取得了不錯的成績，許多新 產品都表現很好。 就澳門市場而言，我們仍然在尋找能轉動澳門的這把鑰匙。 我們有個別的遊戲產品在這裡表現很好，目前能製造的聲勢依然 很低。進展主要來自單機遊戲，但這個市場主要還 是以聯機產品 為主，所以在亞洲國際娛樂展（G2E Asia）上我們也 把重點放在聯 機產品LMP上。 發展LMP可謂是一個不斷演變的過程，現在我們覺得是時候 可以引入不同的產品。我們開始把這些產品引入這個市場，當然 在引入的過程我們會調節產品以便適應市場的特性。 BB: 目前澳門營運商的反應如何？ WB: 他們都非常幫忙，主要因為大多數的營運商最終都希望他們 能給玩家提供多樣化的產品。營運商都不想只依賴一兩個供應 商，當他們把你的產品放上桌時，都希望這件產品是可行的。一般 來說，即使一件產品表現不好，我們也樂意接受反饋，並會把反饋 帶進下一個發展階段，這對我們非常有幫助。 INSIGHT