Inside Asian Gaming

IAG JUN 2019年6月 亞博匯 70 TECH TALK Founded almost 20 years ago in the year 2000, Jumbo has long based its product development on an awareness of product trends and the changing tastes of players throughout Asia. And with this latest line-up of new releases in its armory the company has now set its sights on a more extensive Asian expansion drive. “Southeast Asia and Northeast Asia are the most promising markets for us in the next few years,” says Hsu. “In addition, Vietnam just opened a casino that allows local players and Myanmar is expected to pass their gambling bill very soon. And as NagaWorld in Phnom Penh and other casinos in Cambodia continue to expand, we also see opportunities for new machine installations and replacements.” Japan’s IRs, while still at least six years from becoming a reality, also loom on the radar with Hsu revealing Jumbo “has already added Japan to our global expansion and product development strategy due to Japan’s potential gross gaming revenue size and the familiarity of electronic gaming machines among local players.” As a company that is truly “Made in Asia”, Hsu sees Jumbo as having a natural head-start over many of its rivals in the electronic gaming machine space. “We view this region as our primary market which gives us a geographical advantage and easy access to all major markets in Asia – hence providing us a deep understanding of the different player demographics in these regions,” he notes, adding that capitalizing on this advantage has influenced Jumbo’s ongoing game development. “From 2019 and onwards we want to ensure our new products are closer to market demands. “We want to continue expanding in Southeast Asia and Northeast Asia with our new products B ā o N ǐ F ā on our D-27 dual 27-inch display cabinet and our fishing game ‘Caishen Fishing’. “By the end of this year we are also aiming to launch another new jackpot link and slot games. 2019 is definitely an exciting year to grow our presence with Jumbo’s latest products in both new regions and current replacement markets in Asia.” 尊博科技「已將日本納入公司開拓全球市場和開發產品的戰略之中，因 為日本潛在博彩收入體量大，而且日本玩家對博奕機台也十分熟悉。」 徐博聖表示，尊博科技是真正「亞洲製造」的公司，與眾多博奕機台 同業者相比具有天然優勢。 「亞洲是我們的主要市場，我們佔據地理優勢，可以輕鬆觸及亞 洲所有主要市場，因此也更加瞭解區域內玩家群體的特點，」他說。這一 優勢對尊博科技的產品開發大有裨益。」 「我們希望借助安裝在D-27型號27吋雙聯屏機台上的『包你發』 以及『財神捕魚』兩款新產品，繼續開拓東南亞和東北亞市場。」 「我們還希望今年年底前能推出新的連線彩池和老虎機遊 戲。2019必定是激動人心的一年，我們將借力最新產品，提高在現有市 場的份額，並開拓亞洲的新興市場。」