Inside Asian Gaming

IAG JUN 2019年6月 亞博匯 14 亞博匯早報 BREAKFAST BRIEFS GALAXY TO COMPETE IN JAPAN ON QUALITY, NOT PRICE 銀娛在日本市場戰略 為重視質量而非價格 JAPAN must compete on quality, rather than price, if it is to become a destination of choice in the increasingly competitive Asian gaming and leisure market, according to leading regional IR operator Galaxy Entertainment Group. Providing some insight into Galaxy’s Japan strategy during a presentation at the 1st Japan IR Expo 2019 in Osaka, Galaxy’s Chief Operating Officer for Japan Development Ted Chan said any Japanese IR the company develops would primarily target a higher class of customer, which he described as essential to overcome Japan’s particularly tight regulations. “With strong regional competition, high taxation and entry fees for locals, operating under such a strong regulatory framework means it will be essential for us to focus on quality not price,” Chan said. “That’s good for Japan because it is something Galaxy and our partners, Monaco SBM, do very well. “The Japan opportunity is not solely mass market but affluent middle class who are higher spending and more sophisticated in their tastes. “We call them premium mass travellers – the same tourists that are driving the success of Galaxy Entertainment Group, and of Macau and Singapore.” 業內 領先的綜合娛樂度假村運營商銀河娛樂集團表示，若日本翼在 競爭日益激烈的亞洲博彩及休閒娛樂市場中佔一席位，就必須在質 量上體現競爭優勢而絕非價格。 日前在日本大阪舉行的首屆日本綜合度假村博覽會上，銀河娛 樂集團日本發展首席營運總監陳應達（Ted Chan）就集團於日本的 發展策略表示，任何有關日本的綜合娛樂度假村發展計劃均會以針 對較高級別的客戶群為目標，以應對日本格外嚴格的法規規定。 陳應達表示：「由於地區競爭激烈、對企業徵收高稅額、及對當 地人設高額入場費，要在如此強勢的監管框架下營運也就意味著我 們必須在質量上顯出優勢，而非在價格上。」 「這點對日本非常有利，因為銀河娛樂與我們的合作夥伴蒙特 卡洛濱海渡假酒店集團（Monaco SBM）都非常擅長在質量上展示優 勢。」 「日本的機遇不僅僅是針對中場客人，還有較富裕的中產階 層，他們有更高的消費水平，同時在品味上也較為精緻。」 「我們稱他們為優質中場客戶——亦正正是這批旅客推動了銀 河娛樂集團在澳門和新加坡的成功。」