Inside Asian Gaming

IAG MAY 2019年5月 亞博匯 74 INDUSTRY PROFILE BB: What were the primary challenges you faced when you first moved to Macau? MH: When I first arrived in Asia I was based in Singapore for roughly 18 months where it was an easier adjustment to the change in culture. I would regularly travel from Singapore to Macau so I gradually acquired a better understanding of the Macau market which prepared me for the move in December 2017. BB: What does a normal work week look like for Mark Howell? MH: My normal week is consistently focused on our customers. We operate in a wide variety of markets so a great deal of effort goes into understanding our customers' businesses and their unique needs in a particular market. One of the highlights of working in the Asia-Pacific region is the exposure we get to these growing markets. BB: What excites or interests you most about working in the gaming industry? MH: Working in these markets can have an incredibly positive impact on you, both professionally and personally, when you go out there with the right attitude and really learn to enjoy the opportunity you’ve been given. BB: What are the main challenges the gaming industry in Asia currently faces? MH: I think themain challenge froma supplier’s perspective, not only in Asia, but globally, is keeping up with the rapid rate of advancing technology. Combined with the high demand for new and innovative solutions in increasingly regulated markets, of course, it creates a few challenges. However, this is a positive for the casino industry overall, it pushes us as suppliers to continually evolve or risk being left behind in the wake of our competitors. From the operator’s perspective, this level of competition continually pushing innovation is a huge benefit in terms of the products and solutions on offer. So it's a challenging industry no doubt, but also a growing industry with huge opportunity. BB: What do you miss most from home? MH: The typical expat answer is my friends and family and I am no different, however, I’ll add one more … the golf courses! Howell spent his formative years in Johannesburg, South Africa Howell在南非的約翰內斯堡度過了成長的時光