Inside Asian Gaming

APR 2019 INSIDE ASIAN GAMING 37 While this data is obviously proprietaryandsubject togaming regulatory oversight, there is no good reason why jackpot frequency information cannot be shared with casino patrons. Using the “Pokémon Go” model as a jumping off point, real-time casino floor data could power a virtual reality app sponsored by casino operators. The customer who has downloaded the app enters the casino floor and scans the slot machines within his or her field of vision. The casino floor is now overlaid with augmented visual enhancements determined by the user’s preferences. For example, they can seek out only those machines with a minimum betting denomination of one dollar. But here’s where the experience becomes truly interesting: the app could highlight all slot machines on the gaming floor that have not paid a jackpot within a specified time frame. While this data is obviously proprietary and subject to gaming regulatory oversight, there is no good reason why jackpot frequency information cannot be shared with casino patrons. In fact, I would argue that publicizing this information through a virtual reality app would enhance the customer experience in profound ways, particularly with those high frequency, superstitious customers. With this power to better “see” the casino floor and its potential jackpot opportunities, share of wallet would certainly increase among many tiers of loyal customers. Ready player one?