Inside Asian Gaming

G2E ASIA 2018 SOLUTIONS SHOWCASE audiovisual content from the camera to the viewer (glass-to-glass) must be as low as possible. Any interactive use case with communication channels between the users requires low latency to achieve real engagement. Take iGaming as an example, any second counts to have a fair user experience. Ultra-low-latency (ULL) is a step forward, promoting end-to-end latency of around one second. IAG: Who can benefit most from using your products? OL: We see a lot of demand from iGaming companies looking for better solutions for live dealers, platform operators or other businesses. The main question of these companies is usually about how to achieve ultra-low-latency without any software installation or plugin and playing on all HTML5 browsers including Safari on iOS. That is definitely a big challenge for iGaming companies as their players are significantly moving towards mobile devices. nanoStream Cloud is the perfect solution for such use, filling all these technology gaps iGaming companies have recently experienced. It is not only ultra-low-latency and plugin-free, but also scalable and available worldwide. nanoStream Cloud has several servers distributed in all continents, therefore players around the world can easily access a game by using any HTML5 browser. nanoStream Cloud was developed for companies looking for a global presence, but without losing the quality of its content and interaction. IAG: How can this low-latency streaming be utilized in the gaming industry? OL: Nowadays, a great part of the gaming industry is being made online through new iGaming platforms. Hence, low-latency live streaming becomes a crucial capability for live casinos and live dealers looking for a fair user experience to players worldwide, even on mobile devices. Every second counts when you are betting online and any long delay can easily change the final result of a game. Adopting an ultra-low-latency solution is the only way to ensure a fair and interactive online experience. IAG: How important is this sort of service going to be for the global gaming industry in the future? OL: It is an upward trend for every business to move towards online versions. The iGaming industry is also intended to grow exponentially in the next few years. The global presence through offering online games is going to be essential sooner or later for any big player in the market. Thus, the ones who have already adopted ultra-low-latency solutions will have an advantage in the near future by promoting real- time engagement between the player and the dealer. Interactive live streaming is definitely the future for iGaming. IAG: How does this relate to proxy betting? OL: Proxy betting can easily be replaced with nanoStream Cloud services for direct betting without a proxy. This can be done for betting and iGaming services IAG: Can you discuss some of the current trends when it comes to live streaming? OL: Interaction, cross-platform, plugin-free (mobile and desktop), global scale for large audiences, instant access, API access and white label platforms, end-to-end service including software and services and finally ease of use. The most important trend right now is definitely the adoption of interactive capabilities. When I say interaction it means, of course, ultra-low-latency, but it also includes other features that make a live stream accessible, easy to use and engaging. For instance, cloud- based solutions are bringing numerous benefits to businesses by taking away setup, deployment and maintenance effort. The use of complete cloud-based setups avoids vendor fragmentation and mix and match of different technologies from different sources. Besides, the improvement of cloud developments makes scalable “Any interactive use case with communication channels between the users requires low latency to achieve real engagement.” MAY 2018 INSIDE ASIAN GAMING 85