Inside Asian Gaming

INSIDE ASIAN GAMING MAY 2018 62 booth into mass market and high limit gaming. In mass market, we’ll demonstrate support for our high performance progressive links: Good Fortune, Mighty Cash and Lightning Link. We’ll feature a “5 Dragons Zone” which will showcase the lineage of Asia’s biggest brand – from the original “5 Dragons” to “Deluxe” to “5 Dragons Grand” and everything in between. In the high limit room will be “Fa Fa Long” – a brand new concept for the Asian market. It’s a low line, high denomination, super volatile slot experience which builds on an Asian icon. Lastly, we’ll have an Innovation Room which will feature next horizon products. It’s all about what’s inside. FEATURES The Philippines looms as one of Asia’s major growth markets for slots in the coming years “Macau is, by any measure, a new market. Should it parallel other, mature gaming markets around the world, Macau will look to the sustainable, mass-oriented appeal of slot machines as a greater percentage of gaming revenue.” IAG: Finally Chris, you’re 12 months into the role, what have you got planned for Aristocrat in Asia over the next 12? CR: Continued focus on our people, our customer and our product. It’s our people and our product that make our customers and their customers happy. We aim to have the best team in Asia putting the customers at the center of everything we do. We’ll also be sure to action the learnings from the NPS survey – building on what customers value and addressing the opportunities to improve.