Inside Asian Gaming

INSIDE ASIAN GAMING MARCH 2018 36 D URING my decades of involvement in the gaming industry, I have had the pleasure of knowing many senior executives from all over the world. They are all somewhat unique in terms of their contributions and abilities. What is common across these individuals is their intelligence – intelligence not as typically expressed in IQ terms; rather, the expanded view of intelligence as espoused by renowned Harvard psychologist, Howard Gardner. My interactions with and observations of many industry stalwarts lead me to conclude Gaming and the nine intelligences By Sudhir Kale Sudhir Kale explores the nine types of intelligence as defined by Harvard psychologist Howard Gardner and how they apply to the gaming industry. Sudhir Kale PhD is Founder and CEO of GamePlan Consultants, a boutique high-end consulting outfit that advises casinos and clubs on marketing, customer service and customer experience. He has published over 100 articles on the marketing and management of casinos. You can reach Sudhir at skale@ gameplanconsultants.com. that they bring to the table different kinds of “intelligence”. First, let us look at the nine different kinds of intelligence that Gardner talks about. Intelligence, Gardner argues, is much more than IQ. In his definition, “Intelligence is a biopsychological potential to process information that can be activated in a cultural setting to solve problems or create products that are of value in a culture.” Dissecting this definition yields three key components: (1) Intelligence is biopsychological – not merely cognitive – potential; (2) Intelligence is the ability to process information of all kinds – COLUMNISTS