Inside Asian Gaming

INSIDE ASIAN GAMING MARCH 2018 28 have around 650 machines on the floor. We are also in Singapore with just under 100 machines. “A new development that we’ve had for America is a linked progressive which will be an extremely important product for Asia too. Also important are the Otium bingo products that already have a presence in the Philippines where there is big bingo product potential. “There will be developments specific to the Asian market but it will be very much driven by what we’re doing in the US because tradition has shown that a lot of what is successful in the US also does very well in Asia with some adaptations.” Part of Ainsworth’s role, Neumann adds, will be to helpNovomatic understand the Asian market better, including the effective use of Asian imagery and the development of math models better suited to this part of the world. Likewise, Novomatic recognizes adjustments Ainsworth will need to make to successfully spread its wings into Europe as per another key agreement in the heads of terms. “There is a huge opportunity for them to bring their products to Europe,” Neumann says. “The only difficulty there is that casino products are usually too expensive for arcade markets – they are a different kind of market – so long-term I think if Ainsworth wants to be successful in Europe like we want to be successful in the US then both companies have to adapt their products to the specific markets. “Having said that, we are very satisfied with the games Ainsworth are developing and we see them playing a big role in helping our ambitions in the US and Asia. We see the Asian market as having a lot of similarities to the US casino market which means that our success in the US will also support our success in the Asian market.” FEATURES