Inside Asian Gaming

FEBRUARY 2018 INSIDE ASIAN GAMING 43 TRADE SHOWS could ever have imagined with this year’s exhibition to cover 43,500 square meters of floor space at London’s impressive ExCeL and welcome exhibitors from 62 sovereign states and gaming jurisdictions. “We’ve worked extremely hard in partnership with our stakeholders to create an event that every gaming vertical feels a part of,” explains Kate Chambers, Managing Director at Clarion Gaming. “Events with a global exhibitor base, in turn, attract a global audience of buyers, a chemistry which explains why ICE London continues to grow.” Running from 6 to 8 February, ICE 2018 will be almost twice the size of the 2012 event, which covered 22,500 square meters of floor space, and is expected to again break attendance records after topping 30,000 visitors for the first time last year with the official figure coming in at 30,213. “The expansion of ICE has been “ICE Totally Gaming is bigger than anyone could ever have imagined with this year’s exhibition to cover 43,500 square meters of floor space at London’s impressive ExCeL.” driven by demand and reflects the dynamics of the international market, which views London as the once-in-the- year opportunity to engage with a really significant and influential community of buyers and influencers,” Chambers continues, noting that visitors from 151 countries attended ICE in 2017. “This is great news for gaming organizations who we know want a flagship event that showcases the world’s leading innovators from every gaming vertical. Gaming is a global industry and ICE is its global event.” The show’s global reach is demonstrated by the number of Asian companies now making the trek to London each February. Among this year’s cast are the likes of BBIN, SA Gaming, AsianLogic, Konami, TGG Interactive and Matsui as well as Australian slot machine giant Aristocrat. Inside Asian Gaming will also have a four-strong team present at ICE and we can be found at Booth ND9-D, so be sure to come and say hello! As usual, there will be some innovative additions to this year’s exhibition with the most prominent being a new Payment Solutions Section and a Consumer Protection Zone. ExCeL London IAG WILL BE AT ICE! Please visit us at Booth ND9-D