Inside Asian Gaming

INSIDE ASIAN GAMING JANUARY 2018 30 iGAMING BLUE PAGES iGAMING IN DEPTH concentration on a particular league compared to, say, Africa which is very much EPL (English Premier League) focussed. “There is also much more focus on what football is being played today. Asian users are not particularly interested in what football is taking place tomorrow or in two days’ time, so as a consequence something like the Europa League tends to be quite popular because it is played on a Thursday and there is very little other football played on Thursdays. “The idea is to create a more personalized sportsbook experience for each individual user whereby they are directed straight to pages reflecting their personal betting preferences and provided with prompts known to appeal to them.” An example of statistical betting prompts on UEFA Champions League matches