Inside Asian Gaming

inside asian gaming November 2017 36 iGaming Blue Pages W hen the term “platform migration” is first touted inside an operator’s business, they are typically in one of two types of crisis. Either the business is doing so well that the current software can’t handle the demands placed upon it or the business is falling behind its competitors and the legacy technology is playing a big part in its demise. When it is the latter, the decision to migrate to another platform is typically easier than when a business is flourishing, but in both cases the stakes are as high as they get! There are many highly public cases where platform migrations, rather than having a positive effect on the business, have actually iGaming in Depth reduced revenues and the business has taken much longer to recover than expected. The first priority for any migration should be mitigating as many risks to current revenues as possible so the business can then grow off the back of that. Any credible vendor should be able to clearly demonstrate a track record in successful migrations and positive impact on player revenues. Online operators looking to evolve within a dynamic gaming market naturally depend on technologies that support their business, marketing and financial objectives and a legacy platform sometimes limits their ability to introduce innovations and business-supported functions. Operators demand a particular level of functionality with their platforms and their requirements Comtrade Gaming’s Director of Interactive, Steven Valentine , explains why it is so important for online gaming companies to choose wisely when considering platform migration. By Steven Valentine Platform migrations *