Inside Asian Gaming

January 2017 inside asian gaming 41 The impact of movie icons on contributing to brand loyalty at Macau’s integrated resorts – By Karen Cheong Su Man The influence of fine dining experience on patrons’ satisfaction and behavioural intentions – By Aurélie Simone Carré. The impact of internal service quality on employee retention in Macau gaming industry – By Lucia Fong Wai Chio. “We had around 100 senior executives from across the gaming concessions in attendance for the three-hour duration and the event exceeded our expectations,” McCartney said. “The feedback was very supportive of further events in the future. Importantly too, the students were able to outreach to the industry on issues of getting future access to data and industry got to see some empirical data and evidence of gaming and non-gaming issues on Cotai. Features “The research not only looks at justifying a data collection method or the data itself and results, but provides implications to the industry and areas of possible focus or direction.” Professor McCartney said that courses such as the University of Macau’s Master’s Program in Integrated Resort Management, which was first introduced in 2011, will play a vital role in the evolution of the Macau gaming industry in the future. “It’s not only students from the MSc in International Integrated Resort Management doing related research on integrated resort development or tourismdestination issues, but several MBA students also focus their final thesis on gaming and non-gaming development issues,” he said. “So there is certainly a constant stream of highly relevant research output which can be shared with industry, making the idea of future ‘Mastering Cotai’ events highly likely.”