Inside Asian Gaming

inside asian gaming January 2017 40 same challenges and problems. So the idea was an extension of this by bringing the students out to the industry to present. The format had to naturally change from an academic presentation to an industry one.” Emceed by Inside Asian Gaming CEO Andrew W Scott, also a student in the Master’s Program, the five presentations were as follows: An examination of the pull and push factors influencing hotel selection by Chinese outbound travellers – By Zoey Ge Zhu Ying Segmentation for the entertainment industry options of greatest appeal for mainland Chinese tourists in the development of Macau’s integrated resorts on the Cotai Strip – By Raymond Si Tou Chi Fai Features “The research not only looks at justifying a data collection method or the data itself and results, but provides implications to the industry and areas of possible focus or direction.”