Inside Asian Gaming

inside asian gaming January 2017 28 iGaming Blue Pages iGaming in Depth “But arguably the biggest benefit for the business has been our ability to scale. We have periods of time in which we’re extremely busy but then other periods of time, such as when we have a really big jackpot, where the sites just go insane. “There is a time between 9 and 10 o’clock on Monday evenings where we do this huge promo and in the past this had to be provisioned to meet those peaks. Sometimes our system just wasn’t capable of doing that and our customers were impacted. That’s not a concern anymore. “If we know there is a 9pm promotion, we’ll schedule boxes to start turning on at 8pm, so capacity is just not something I’m bothered about anymore. That one thing is a game changer. Disk space, CPU, bandwidth – I just don’t care anymore. It just works. “That’s why Amazon is absolutely ideal for a product like sports betting. Why have all those computers sitting around most of the time doing nothing? You can just pay for what you use.” Amazon has moved to address other concerns too. One of those relates to security and the storage of data – an issue that cuts to the very core of any gaming- related business. Rather than leave the issue to chance, Amazon actually stores all data in “The significance of what Amazon can offer its customers is already being hailed as a game changer for the gambling industry.” “The list of benefits is a long, long list,” he says. “The first one is impossible to quantify but what Amazon’s tool set does is put into the hands of our development teams all the tools and all the toys that makes their life better and lets them independently innovate. That’s such an important benefit for us. It also let us take ownership of some of the managed services we’ve had in the past. “We are a development house and our infrastructure team isn’t particularly big so we had a managed service for all of our networking. So we’ve been able to essentially remove that cost out of the business. It’s allowed us to in-source that. “Another benefit is that we used to suffer from second hand DDos (Distributed Denial of Service – a form of service interruption caused by a widespread virus). So if the one in Gibralter was impacted there was a period of time where we would also be caught up in that traffic. We’ve not suffered any DDos issues since moving to Amazon. UK online lottery giant Tombola switched to Amazon Web Services with impressive results in 2016