Inside Asian Gaming

January 2017 inside asian gaming 27 “Missguided are a women’s fast fashion retailer and the vast majority of their £600 million turnover is online, but the traffic with that is very much not linear. They have bloggers and YouTube stars that do collaborations with them and the amount of traffic those individuals can generate is extremely large in regards to the variance from their normal levels of traffic. And that very much plays to the strengths of AWS. “The same is true for e-gaming. If you were to consider sports betting sites for example, an event like The Grand National would be pretty similar in terms of the increase in traffic. “The removal of the need to do capacity planning is pretty much a full-time career for multiple people in an organization which is obviously a huge win. You can load test against a realistic scenario to get an understanding of scale points and where you need to introduce extra hardware into the mix. You can plan based on your marketing iGaming in Depth iGaming Blue Pages “In essence, what Amazon has said is that as long as what you are doing is legal in the jurisdiction in which you’re doing it, they’re fine with you providing gambling on their platform.” One company to have already made the switch to AWS is the UK’s biggest online bingo site, Tombola. Having long found itself battling against the demands that peak periods historically place on its hardware infrastructure, Tombola began looking into Amazon as a potential solution 12 months ago and was so impressed it quickly converted almost all of its systems to the cloud. “Very soon upon scratching the surface with Amazon it became obvious that the benefits could outweigh the drawbacks significantly,” recalls Head of IT at Tombola, Ian Walshaw. “When we then stress-tested it, the results were just incredible. It really questioned what we were doing on our current tin given the performance increases we found immediately.” To comply with AWS’s gambling regulations, Tombola still runs its gambling operations out of Gibralter – but even so, Walshaw says the process is far simpler these days. plan how much traffic you think you’re going to get so you can ensure you’re getting the right amount of computer capacity to deal with it. Even if you get it wrong it’s only minutes to rectify it.”