Inside Asian Gaming

COVER STORY Contents November 2016 16 Embracing the PESO media model Never before has there been so much marketing media yet so few wanting to hear the messages. Now is probably a good time to rethink our media efforts. INDUSTRY PROFILE 22 Winning hand On the eve of the MGS Entertainment Show, IAG finds out a bit more about Chief Technology Officer of Winning Asia and MGEMA Deputy Chairman Ronald Leung. IN FOCUS CASINO MARKETING Cover Photo: IAG Mr Jay Chun, Chairman of show organizer Macao Gaming Equipment Manufacturers Association, discusses the evolution of the MGS Entertainment Show as it celebrates its fourth year. Four of a kind 8 26 Back to the future As gaming revenue growth returns, questions remain on whether Macau has created the foundations for a sustainable recovery. INSIGHTS 34 Inter-national ambition IAG sits down with Interblock CEO John Connelly to talk about the gaming machine manufacturer’s rapidly expanding portfolio. BRIEFS 42 Regional Briefs 44 International Briefs 46 Events Calendar