Inside Asian Gaming

september 2016 inside asian gaming 73 have different strengths in certain demographics. Latin America, for example, has a long tradition of certain kinds of gaming – one-arm-bandit style machines have been popular there. However, the virtual side has such strong appeal that our customer base only continues to grow. While I would certainly agree that younger players tend to be more comfortable sooner, the bottom line is that players play because it is something they enjoy and the enjoyment is the same, regardless of the gaming form. People will always have their preferences and that is why we make a varied suite of games and continue to produce new gaming concepts alongside more familiar and traditional games. The for almost everyone, providers and players alike. There were many companies trying to do the same thing around that time and most if not all no longer exist. This is a real testament to everyone at Golden Race – the passion, the drive and the attitude to never give up! We kept working, improving, innovating and now, in the last four or five years, we have become truly recognized for our performance, our experience and expertise, which has meant that customers are coming to us. With that larger customer base, especially with the bigger customers bringing their experience, we have been able to work with them – they try our products, give feedback and we perfect them. Finally, we have certainly boomed alongside the broader industry growth – in fact, our numbers have grown more than 100% each year, year after year for a while now. And we funnel that success into creating more and doing our part to support the industry further. BB: With technology always improving, what does the future hold for the gaming industry? What sort of things will be possible? MW: VR technology is now a current technology, not a thing of the future. The combination of high-tech mobile devices and costs coming down will see a whole world open up for the gaming industry. The possibility to be in the motorbike race, or at the football game, or even sitting at the poker table – I think that will be in the near future. It is already possible to take a common smartphone, add it to a headset and then enter a virtual world where you can, for example, sit in a cinema on the moon and talk in real time with other people across the world! Changing that environment to not only play poker or bet on roulette or whatever other game suites your taste, but to be in that virtual environment and interacting with other people … it truly is a whole new reality of what is possible. It is exciting and Golden Race is excited to be a part of it. iGaming in Depth iGaming Blue Pages trend is always the same – once people try the virtual gaming side, the advantages to operators and players is clear and the realism combined with all the other major advantages of virtual gaming wins everyone over. BB: What sort of growth has your company seen since 2006 and has the growth rate increased more recently in conjunction with the broader iGaming boom? MW: We have seen incredible growth in all aspects, although in the first few years it was particularly tough. Entering such a competitive industry is always going to be hard for a start-up and at that time there simply was no Virtual Gaming – it was new