Inside Asian Gaming

inside asian gaming August 2016 32 VizExplorer executives Andrew Cardno and Dr Ralph Thomas explore the impact Big Data is having on casino staffing and labor, and how properties can use it to make sure the proper team members are present at the right times at all points on the gaming floor. Match game I n his book Big Data at Work , Tom Davenport states Big Data is, “perhaps the most sweeping change in what we do to get value from data since the 1980s.” When first introduced to Big Data we were, like many, skeptical that this was a marketing buzz word for business intelligence. But after much experience and research, we have come to the strong view that Big Data is here to stay and it will shape the future of the world. Companies will be defined by their ability to apply it fruitfully. Big Data companies like Uber, Fedex, Facebook, Netflix and Amazon are leading and reshaping the world. These Big Data companies collect and utilize massive volumes of information, but even more remarkable is how quickly they seem to evolve their business model. Consider the example of how Facebook changed to move into the mobile world or how Amazon changed from a book seller into the shopping juggernaut it is today. Like all new hot terms, Big Data has become a kind of catch all for many kinds of analytics and reporting. To fully understand this we need to dig deeper into the underlying problems that face the Features By Andrew Cardno and Dr Ralph Thomas