Inside Asian Gaming

inside asian gaming FEBRUARY 2016 26 Tech Talk Slot tournament management systems are gaining popularity in casinos, creating simplicity for operators and bringing fun and excitement for patrons. By Joan Mantini S lot tournaments bring energy, excitement and competition to the casino, which is perhaps the reason they are gaining popularity with patrons both on and off the casino floor. In addition to creating excitement, slot tournaments provide operators with a number of tangible benefits such as the ability to keep customers at the facility longer (and hopefully gambling more), cross promotion with other areas and attractions within the resort and, if successful enough, much needed distinction in increasingly competitive gaming marketplaces. The good news for operators seeking to make a slot tourney splash-gaming suppliers are continuing to evolve slot tournament management systems. These advancements in technology are making it easier for slot tournaments to be more automated, increasing game selection, decreasing operator responsibility, and lowering the overall operating expenses by making tournaments more efficient. “Casinos have always seen the value for slot tournaments, and with today’s tournament systems, they are able to run them in a cost effective manner to help increase overall revenue,” said Keith Riggs, vice president of gaming technology at Everi. “Additionally, by providing appealing content and seamless integration, casinos now have the opportunity to engage and entertain players with a different gaming experience that encourages social interaction, making them feel like part of a community.” As an added incentive, fully-integrated slot tournament management systems allow the casino operator to build a slot tournament marketing program around real-time incentives. “Casinos are able to define targeted actions — such as new loyalty card sign-ups, particular wager amounts, or time on device — and Competition Management Simplified The Bally Tournaments Express product from Scientific Games can be used on any slot that is equipped with the company’s iVIEW Display Manager technology