Inside Asian Gaming

COVER STORY Contents January 2016 Cover Photo: © IAG 16 Rami Obeid Rami Obeid is an F&B professional who first joined the gaming industry when he opened Sands Macao in 2004. He talks to IAG about his colorful career history, and the challenges of keeping thousands of gamblers fed and watered. RULES OF THE GAME 20 The (In)visible Hand Central government policies have caused a fundamental shift in the Macau gaming industry. In his first article for IAG, Rui Pinto Proença takes a fresh look at regulation, especially regarding junket operators and their activities. CASINO MARKETING 26 Skill and social appeal needed to attract loyal multigenerational players Attracting a genuine gaming interest frommultigenerational players is a valuable opportunity for properties to expand player demographics and retain loyal customers. 38 Getting a better response from a casino offer Casinos are in the business of creating unforgettable experiences. Our patrons are whisked into a world where anything can happen, where time stops, chandeliers and cocktail glasses sparkle, and the outside world melts away. BLAST FROM THE PAST 30 Confidence or Crisis? Everything old is new again. We re-visit this June 2008 article in which Andrew MacDonald and Bill Eadington thoroughly analyze threats to the Macau then-boom. It makes fascinating reading in the context of the industry downturn of the last 18 months. BRIEFS 42 Regional Briefs 44 International Briefs 46 Events Calendar INDUSTRY PROFILE Professor Dr Brian To , a global strategist and senior practice professor with over six advanced degrees in Business Management, Policy, Chinese Business and Managing Change, outlines his vision for transforming Macau. A Macau Masterplan 6