Inside Asian Gaming

COVER STORY Contents JUly 2015 Cover Photo © Fuzzbones | Dreamstime.com IN FOCUS 10 IR Fever Rising in South Korea Competition heats up at deadline as new contenders emerge for gaming licenses despite foreigners-only casino model. TECH TALK 6 Putting Asia to the Test Gaming Laboratories International continues growing its presence across the region. CASINO MARKETING 30 Marketing Time Free play and visitation trends were among the topics broached by a panel of gaming operators that may help casino marketers formulate future plans. 34 Managing the Promotional Process A successful casino promotion involves a lot of pre-event strategy and post-event analysis. FEATURE 38 Oriental Group Shines Philippines-based Oriental Group offers the best of both worlds – land-based and online BRIEFS 42 Regional Briefs 44 International Briefs 46 Events Calendar 18 Tricky Balance Vietnam’s government sets policy for and against integrated resorts. Small is Beautiful – and Profitable Some of Vietnam’s niche casinos have been successful enough to significantly raise their bets. 26