Inside Asian Gaming

inside asian gaming MAY 2015 86 G2E ASIA 2015 T he merger between the world’s leading lottery supplier and the world’s leading slot manufacturer, first announced in July last year, is finally complete. The combined entity, listed on the New York Stock Exchange, has adopted the name of the latter, International Game Technology, which now stands as the world’s leading end-to- end gaming company. Strength in Unity Under the banner “Winning Combination,” the post- merger IGT will appear at G2E Asia with an expansive exhibit developed specifically for the region’s players. “IGT is excited to showcase the combined global strength of our newly formed company,” says IGT CEO, International Walter Bugno. “At G2E Asia, we will present a portfolio that speaks volumes about our customer-first focus and our commitment to the success and growth of the Asia-Pacific market. IGT continues to invest in extensive market research with a global focus and local emphasis, ensuring that the games we develop resonate with our customers and their players.” Taking prime position at the IGT stand will be its culturally enriched progressive theme San Xing Bao Xi, featuring two base game themes, Dragon Dynasty and Golden Frog , and boasting a series of play mechanics designed to boost player engagement and encourage larger bets. On the hardware front, the new CrystalDual cabinet will make its Asia-Pacific debut at the show. The CrystalDual cabinet delivers remarkable visuals and presentation through two pristine Multi-Layer Display (MLD) touch screens. Great visuals are complemented by outstanding audio and thoughtful ergonomic design to round out the CrystalDual cabinet’s dynamic player experiences. This hardware is backed by an extensive pipeline of games, including fan-favorite titles and new Asian culturally enhanced titles. DREAMS OF ASIA on the premium AXXIS product line boasting award-winning TRUE 3D technology. Housed on the CrystalDual cabinet, Fu Gui Ji Li offers exciting game play and communicates “luck” and “fortune” through a culturally relevant symbol set.