Inside Asian Gaming

MAY 2015 inside asian gaming 69 G2E ASIA 2015 T wo years ago, the Bally, Shuffle Master and WMS brands were separate entities. Now they’re united under a common parent, Scientific Games, which will exhibit at G2E Asia with a selection of more than 80 innovative products across its recently expanded portfolio. Scientific Games was established in 1973 as a supplier to the lottery industry. Nearly four decades on, the company branched out by acquiring Chicago-based Stronger Together Scientific Games arrives at this year’s show with a range of product and system solutions unmatched in the industry for its breadth and sophistication slot maker WMS Industries for US$1.5 billion in a deal that closed October 2013. Scientific Games then went on to stun the industry last year by purchasing Bally Technologies for US$5.1 billion, shortly after Bally had itself expanded beyond its slots and systems business with the US$1.3 billion buyout of SHFL entertainment (formerly known as Shuffle Master until the 2012 name change), provider of an array of products for casinos: proprietary it uniquely positioned to grow with Asia’s existing and emerging markets. It holds a strong position in land-based casinos in Germany, Switzerland and the Czech Republic and runs one of the premier gaming resorts in South America, the Monticello Grand Casino and Entertainment World in Chile. NOVOMATIC will be exhibiting at G2E Asia with its long-time partner in the region, Jade Gaming, whose distribution reach and knowledge of the region’s cultural nuances and player preferences has proven invaluable. Visit NOVOMATIC at Stand #1209 The original DOMINATOR cabinet. Da Fu Da Gui, which means “big riches, big honors,” is the follow-up to the hugely successful Duo Fu Duo Cai and is sure to generate customer interest at the show.