Inside Asian Gaming

inside asian gaming MAY 2015 66 G2E ASIA 2015 T he competition’s heating up across Asia’s slot markets, with floor share up for grabs in a slew of casinos set to open over the next couple of years, including several major integrated resorts in Macau and the Philippines. Aristocrat has achieved the leading region-wide floor share until now by providing the most relevant products to local players, and it intends to hold onto that lead through continuous innovation underpinned by its mantra of “content depth” and “portfolio breadth.” Asserting Dominance With a lineup of new products sure to resonate with Asian players, Aristocrat reaffirms its position as Asia’s dominant slot-maker At this year’s G2E Asia, Aristocrat will showcase its four key market-leading portfolio segments, representing the breadth, with depth in the form of game titles providing the content support to each segment. Aristocrat credits “successful customer partnership and dialogue” with shaping the development of some of its best performing products, including FA FA FA , 5 Dragons Gold , 5 Dragons Deluxe and 50 Dragons Deluxe . Its latest customer-driven development, the Fortune Tree Hyperlink, Fortune Tree With the attention-grabbing game theme and packaging of Super Wheel Blast , Aristocrat aims to create a “visual destination” on the gaming floor. joins a rich lineage of Hyperlink themes, all of which are strong performers. Like the rest of the Hyperlink product line, “Fortune Tree maintains jackpot flexibility, allowing our customers to cultivate their own jackpotting strategies,” explains Aristocrat. The Fortune Tree theme revolves around the luck, wealth and prosperity of Chinese New Year, embracing the idea that red packets deliver prosperity. During the Hyperlink feature on Fortune Tree, a cumquat tree reveals red packets which the player selects to