Inside Asian Gaming

MAY 2015 inside asian gaming 61 G2E ASIA 2015 cannibalize existing properties rather than expand the entire revenue pie. Furthermore, Macau’s operators now have cause to fear Asia’s other gaming jurisdictions, many of which are poised for a significant expansion in capacity. With competition heating up, casino buyers at this year’s G2E Asia will be especially focused on sourcing products and technologiesdesigned toattract players and drive cost-reducing efficiencies. After all, in spite of recent financial headwinds, operators are still committed to opening several new casinos, particularly at integrated resorts on Cotai and Manila’s Entertainment City. South Korea is also building its first IRs, and major casinos will open or expand from Cambodia to Russia’s Far East. Another important consideration for Macau’ operators is the local government’s determination to stick to its table cap, which means the soon-to-open Cotai resorts will likely be allocated far fewer gaming tables than originally expected. It’ll entail a rethink of the configuration of Macau’s erstwhile table-centric gaming floors. Electronic gaming machines are expected to fill the gaps where tables would have been, which in turn will prompt local casinos to devote more resources to the marketing of slots and e-tables. That’ll probably send Macau’s EGM sector down the path to greater revenue and diversity in terms of product selection. Thus, adversity presents a very real opportunity for the companies exhibiting their wares at this year’s G2E Asia , where more than 30 all-new exhibitors will join the returning lineup of industry heavyweights and niche suppliers. Last year, the show had 160 exhibitors and drew 8,233 visitors . Expect even bigger crowds this year, including casino executives in search of a competitive edge. And read on for Inside Asian Gaming ’s preview of some of the hottest new items that will be on display.