Inside Asian Gaming

inside asian gaming MAY 2015 52 Point of Contact Innovative Technology ’s cash handling products already enjoy a leading position in European markets. The company now has its sights set firmly on expansion in Asia. C ash handling products are the unsung foot soldiers of the slot revenue wars. Bill acceptors and bill recyclers are critical in keeping money flowing freely into the games. That, in turn, relies on assuring players the ability to cash out easily when they want through bill recyclers, ticket printers and coin hoppers. Cash handling products are in most cases the first point of contact between the player and the game and almost always the last. They are required to perform their respective tasks millions of times a day, every day, without a problem or hitch. Their value is part and parcel of their reliability The NV200 flagship bill validator, recommended for “high volume, high security” applications, specifically addresses the two major requirements of Asia’s varied slot operations—from the glitzy megaresorts of Macau and Singapore, to the slot halls and border casinos of Cambodia. and functionality and the ease with which they can be installed, used and maintained, and in these capacities they are vital to the performance of their host, which means the best ones are the ones you never notice. UK-based Innovative Technology was established in 1992 with the express purpose of supplying cash handling products that offer peace of mind to customers in the gaming industry. Since then, it has installed over 3 million of its bill acceptors, bill recyclers, ticket printers and multi-coin hoppers in the field. Innovative Technology now has distribution partners in 20 countries and offices across five continents, with the newest, in Brisbane, Australia, dedicated to serving the Asia Pacific area. Heading up the Asia Pacific region since his appointment in August is sales director Kerry Cowan, who previously worked with key accounts within the slot industry in Cambodia, Macau, the Philippines and Vietnam, and also lived in Macau for a number of years. “We supply some of the biggest names in European gaming and have done so since the mid ‘90s,” says Mr Cowan, whose remit now is to “build and develop our business throughout the important markets of the Asia Pacific region, which offer great potential for growth.” Mr Cowan is supported in his task by Innovative Technology’s commitment to “consistently invest in innovation and Innovative Technology now has distribution partners in 20 countries and offices across five continents, with the newest, in Brisbane, Australia, dedicated to serving the Asia Pacific area. Heading up the Asia Pacific region since his appointment in August is sales director Kerry Cowan. new product development to improve operational efficiencies and minimize operational costs, while keeping customers secure with products that have 99%+ proven acceptance in the field and are able to reject all known frauds.” Innovative Technology’s core products are ideally suited to the needs of the region’s diverse markets. The NV200 flagship bill validator, recommended for “high volume, high security” applications, specifically addresses the two major requirements of Asia’s varied slot operations—from the glitzy Feature