Inside Asian Gaming

MAY 2015 inside asian gaming 51 property in the Disney theatrical canon, it was one of the most successful shows on Broadway over a course of 13 years. Obviously it’s a great family show, and we have great optimism as to how that’s going to do. But nevertheless we keep tracking how things are unfolding. Ultimately, you do have to take a chance when staging events. Which is the case with any business. When you transplant successful shows on Broadway to Las Vegas, some of them do very well and some fall on their face. So there are no sure things in this. You do the best you can. The thing we keep striving for is bringing new and diverse entertainment experiences to Macau. Bringing a true Broadway show to Macau was an important addition to our entertainment portfolio, which is why we did Cats . We’re extending that with Beauty and the Beast . Our colleagues at Marina Bay Sands have been doing Broadway entertainment since they opened. Shows like the Lion King , Wicked , Beauty and the Beast is there now, so it’s something that we’re adding to our repertoire here in addition to the concerts, the sporting events, the award shows, the movie filming, the movie premieres. We’ve been fortunate the last four DreamWorks animation films, like How to Train Your Dragon 2 , Turbo , they all did their premieres here. As part of fun events like the Asia Pacific Film Festival , a year ago Andy Lau debuted Firestorm here. The year before that we had Jackie Chan’s Zodiac 12 . Those premieres are very meaningful. We love being able to give our guests the opportunity to see up close and personal these great stars. Last year with the seventh anniversary of The Venetian Macao, we not only had UFC in for fight night around the anniversary, but we also did a special VIP screening of the Expendables 3 and the red carpet and screening was attended by Rhonda Rousey—who was in the movie and was also here with Dana White for the UFC event—and obviously there was Arnold Schwarzenegger and Sylvester Stallone. People were lining up for 7 hours before the red carpet to see Sly and Arnie. And we had the premiere for From Vegas to Macau , when Chow Yun Fat, Nicholas Tse, the entire cast walked the red carpet here. For our guests and our customers, the premieres can be truly wonderful Insights The Venetian Macao’s outside lagoon hosts regular events popular with visiting guests and the local community, including the Carnevale, Winter in Venice and Cotai Jazz and Blues Festival. experiences. And it’s also good for Macau because people are taking selfie photographs and posting and sending them back into China, so it’s showing a different Macau experience. The big wins for us are the broadcast events from the property. Whether it be the Top Rank boxing, the China Music Awards , Sing my Song , The Voice of China , not only is it an amazing experience in the arena, but for events like the Showdown at Sands with Zou Shiming in March, CCTV 5 chose to broadcast it continuously for four hours, as opposed to 90 minutes, and something on the order of 400 million people had the opportunity to look at that fight. It offers a different view of Macau in China. It helps the overall mission to expand Macau’s image as a great leisure destination. The DreamWorks Experience at Sands Cotai Central is free for guests and visitors, and includes a daily parade.