Inside Asian Gaming

MAY 2015 inside asian gaming 41 SEGA SAMMY CREATION’s pedigree does, however, come with a burden. “We have the challenge of wowing people every time we produce a new game. I think that’s what’s expected from us because of our brand name,” says Mr Maekawa. The company knew it would take time to gain acceptance for its unconventional products. While operators are intrigued by the prospects, there’s a natural aversion to being the first to take the plunge and place a machine on the floor. Fortunately, that long- awaited first installation at a major casino is finally moving ahead in the coming weeks. Mr Maekawa is understandably pleased: “This is going to be a huge year for us. The goal up to last year was getting product ready to exhibit. But the goal ever since then has been putting it on the floor. We had the product last year at G2E Asia. Everyone’s seen it, but people are questioning how it will perform when it’s on the floor. “Now, we’re going to have a machine on the floor. We’re going to benefit hugely from this experience because, for the first time, we’re actually going to get feedback from the market which is going to help us create new and better games.” Visit SEGA SAMMY CREATION at G2E Asia Stand #965 The massive big-wheel game consists of three concentric rings with numbered positions around which a ball spins. Unlike other big-wheel games, it features additional positions that allow the ball to progress to the next ring. Each successive ring features larger payouts and higher-level progressive awards to build excitement and anticipation. The company recommends placing about 30 betting stations around the main unit of each game, though it provides operators the flexibility to scale that up to 100 stations. The stations have large screens equipped with handy features that help players follow the games and intuitively place bets. Feature