Inside Asian Gaming

COVER STORY Contents MAY 2015 Cover Photo Konstik | Dreamstime.com 24 Rough Around the Edges Ready or not, Donaco International’s purchase of Star Vegas Casino in Poipet puts Cambodia’s border casinos in the spotlight. Among dozens of casinos in Cambodia, NagaWorld in Phnom Penh—celebrating its 20th anniversary this month—has done the most to raise the kingdom’s regional profile. Putting Cambodia on the Map 12 INSIGHTS 42 The Best is Yet to Come As Sands China’s Scott Messinger explains, the company’s entertainment strategy is based on staging events that generate standalone value. FEATURES 38 Drawing a New Crowd The attention-grabbing products of SEGA SAMMY CREATION could lure a new breed of players onto casino floors. 52 Point of Contact Innovative Technology’s cash handling products already enjoy a leading position in European markets. The company now has its sights set firmly on expansion in Asia. 58 Fallen Out of Favor Sri Lanka’s casinos are operating in a decidedly hostile environment under the new administration of President Mithripala Sirisena. GAMBLING AND THE LAW 54 Internet Gambling? No Problems Prof. I Nelson Rose examines the regulatory challenges faced by the US online gaming industry. BRIEFS 90 Regional Briefs 92 International Briefs 94 Events Calendar